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  1. G. J. M. Abbarno (2001). Huckstering in the Classroom: Limits to Corporate Social Responsibility. [REVIEW] Journal of Business Ethics 32 (2):179 - 189.
    The familiar issue of corporate social responsibility takes on a new topic. Added to the list of concerns from affirmative action and environmental integrity is their growing contributions to education. At first glance, the efforts may appear to be ordinary gestures of communal good will in terms of providing computers, sponsoring book covers, and interactive materials provided by Scholastic Magazine. A closer view reveals a targeted market of student life who are vulnerable to commercials placed in these formats. Among the (...)
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  2. Daniel Attas (1999). What's Wrong with "Deceptive" Advertising? Journal of Business Ethics 21 (1):49 - 59.
    In this paper I present a moral account of the legal notion of deceptive advertising. I argue that no harmful consequences to the consumer need follow from a deceptive advertisement as such, and I suggest instead that one should focus on the consequences of permitting the practise of deceptive advertising on society as a whole. After a brief account of deceptive advertising, I move to discuss the role of the reasonable person standard in its definition. One interpretation of this standard (...)
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  3. Adriana Ayers (2011). The Evolution of Kotex Advertising and the Introduction of the 'Negro Market'. Constellations 2 (2):52-65.
    Adriana Ayers studies the evolution of kotex advertising, focusing specifically on the way in which African American women were figured into changing advertisers’ conceptions of womanhood. The article analyzes images featured in various women’s magazines to examine how ideas surrounding menstruation were packaged and sold to women.
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  4. Janet Borgerson & Jonathan Schroeder (2002). Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation. European Journal of Marketing 36 (5/6):570-594.
    This paper examines visual representation from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. Suggests ways to clarify complex issues of representational ethics in marketing communications and marketing representations, suggesting an analysis that makes identity creation central to societal marketing concerns. Analyzes representations of the exotic Other in disparate marketing campaigns, drawing upon tourist promotions, advertisements, and mundane objects in material culture. Moreover, music is an important force in marketing communication: visual representations in music (...)
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  5. Johannes Brinkmann (2002). Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies. Journal of Business Ethics 41 (1-2):159 - 177.
    Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approachis more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.
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  6. Carolyn Bronstein (2012). Advertising and the Corporate Conscience. Journal of Mass Media Ethics 27 (2):152 - 154.
    Journal of Mass Media Ethics, Volume 27, Issue 2, Page 152-154, April-June.
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  7. Betty B. Chaar & Johnson Lee (2012). Role of Socioeconomic Status on Consumers' Attitudes Towards DTCA of Prescription Medicines in Australia. Journal of Business Ethics 105 (4):447-460.
    The Pharmaceutical Benefits Scheme, operating in Australia under the National Health Act 1953, provides citizens equal access to subsidised pharmaceuticals. With ever-increasing costs of medicines and global financial pressure on all commodities, the sustainability of the PBS is of crucial importance on many social and political fronts. Direct-to-consumer advertising (DTCA) of prescription medicines is fast expanding, as pharmaceutical companies recognise and reinforce marketing potentials not only in healthcare professionals but also in consumers. DTCA is currently prohibited in Australia, but pharmaceutical (...)
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  8. Moshe Cohen-Eliya & Yoav Hammer (2004). Advertisements, Stereotypes, and Freedom of Expression. Journal of Social Philosophy 35 (2):165–187.
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  9. J. Collins (1990). Television and Primary Schoolchildren in Northern Ireland 2. The Impact of Advertising. Journal of Moral Education 16 (1):31-39.
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  10. John Ellerbach (2004). The Advertorial as Information Pollution. Journal of Information Ethics 13 (1):61-75.
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  11. John D. Grad (1984). The Professional Advertiser: How Do We Draw the Line (If There Is a Line)? Journal of Law, Medicine and Ethics 12 (5):199-203.
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  12. Kenneth C. Herbst, Sean T. Hannah & David Allan (2013). Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention. [REVIEW] Journal of Business Ethics 117 (2):297-311.
    It is not uncommon for advertisers to present required product disclaimers quickly at the end of advertisements. We show that fast disclaimers greatly reduce consumer comprehension of product risks and benefits, creating implications for social responsibility. In addition, across two studies, we found that disclaimer speed and brand familiarity interact to predict brand trust and purchase intention, and that brand trust mediated the interactive effect of brand familiarity and disclaimer speed on purchase intention. Our results indicate that fast disclaimers actually (...)
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  13. James G. Hodge, Veda Collmer, Daniel G. Orenstein, Chase Millea & Laura Van Buren (2013). Reconsidering the Legality of Cigarette Smoking Advertisements on Television Public Health and the Law. Journal of Law, Medicine and Ethics 41 (1):369-373.
    Television advertisements depicting the use of electronic cigarettes have recently exposed minors to images of smoking behaviors. While these advertisements are currently legal, existing laws should be interpreted or expanded to ban the commercial depiction of smoking behaviors with any product that resembles a cigarette to shield minors from potentially influential advertising.
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  14. Ker-Tah Hsu (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW] Journal of Business Ethics 109 (2):189-201.
    This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives of life insurance companies have positive effects on customer satisfaction, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only informative. Third, the impacts of CSR initiatives on brand equity include informative advertising (...)
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  15. M. R. Hyman & R. B. Skipper (forthcoming). Advertising: Questioning Common Criticisms. Business Ethics.
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  16. Peter Lurie (2009). DTC Advertising Harms Patients and Should Be Tightly Regulated. Journal of Law, Medicine and Ethics 37 (3):444-450.
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  17. Diego Rinallo, Suman Basuroy, Ruhai Wu & Hyo Jin Jeon (2013). The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions. [REVIEW] Journal of Business Ethics 114 (3):425-441.
    Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In this paper, we examine to what extent the media treat their advertisers favorably, providing these advertisers’ products extra visibility in supposedly neutral editorial content. Empirically, we model the determinant of media coverage of Italian fashion products in an extended dataset of consumer magazines in Italy, France, Germany, (...)
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  18. Marc A. Rodwin (2010). Drug Advertising, Continuing Medical Education, and Physician Prescribing: A Historical Review and Reform Proposal. Journal of Law, Medicine and Ethics 38 (4):807-815.
    Through the 1960s, many people claimed that drug advertising was educational and physicians often relied on it. Continuing Medical Education (CME) was developed to provide an alternative. However, because CME relied on grants, industry funders chose the subjects offered. Now policymakers worry that drug firms support CME to promote sales and that commercial support biases prescribing and fosters inappropriate drug use. A historical review reveals parallel problems between advertising and industry-funded CME. To preclude industry influence and improve CME, we should (...)
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  19. David Vladeck, Gerald Weber & Lawrence O. Gostin (2004). Commercial Speech and the Public's Health: Regulating Advertisements of Tobacco, Alcohol, High Fat Foods Potentially Hazardous and Other Products. Journal of Law, Medicine and Ethics 32 (s4):32-34.
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  20. David S. Waller (2012). “Truth in Advertising”: The Beginning of Advertising Ethics in Australia. Journal of Mass Media Ethics 27 (1):46-56.
    In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 ?truth in advertising? and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference (...)
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