The central aim of this book is to answer two questions: Are alternatives for choice ever incomparable? and, In what ways can items be compared? The arguments offered suggest that alternatives for choice no matter how different are never incomparable, and that the ways in which items can be compared are richer and more varied than commonly supposed. This work is the first book length treatment of the topics of incomparability, value, and practical reason.

Recently Joshua Knobe and Erica Roedder found that folk attributions of valuing tend to vary according to the perceived moral goodness of the object of value. This is an interesting finding, but it remains unclear what, precisely, it means. Knobe and Roedder argue that it indicates that the concept MORAL GOODNESS is a feature of the concept VALUING. In this article, I present a study of folk attributions of desires and moral beliefs that undermines this conclusion. I then propose the (...) beginnings of an alternative interpretation of the data that appeals to intrinsic biases in our third-person mindreading mechanisms. (shrink)