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  1. Enrique Bigné Alcañiz, Ruben Chumpitaz Cáceres & Rafael Currás Pérez (2010). Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image. [REVIEW] Journal of Business Ethics 96 (2):169-186.
    This research extends previous findings related to the positive influence of company credibility on a social Cause–Brand Alliance’s (CBA) persuasion mechanism. This study analyzes the mediating role of two dimensions of company credibility (trustworthiness and expertise) with regard to the influence of altruistic attributions and two types of brand–cause fit (functional and image fit) on corporate social responsibility image. A structural equation model tests the proposed framework with a sample of 299 consumers, and the results suggest that (1) image fit (...)
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  2. Janet L. Borgerson, Jonathan E. Schroeder, Martin Escudero Magnusson & Frank Magnusson (2009). Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton. Business Ethics 18 (3):209-223.
    This article investigates conceptual and strategic relationships between corporate identity, organizational identity and ethics, utilizing the Benetton Corporation as an illustrative case study. Although much attention has been given to visual aspects of Benetton's renowned ethical brand building efforts, few studies have looked at how Benetton's employees, retail environments and trade events express ethical aspects of their well-known corporate identity. A multi-method case study, including interviews at retail outlets and trade events, sheds light on several important yet under-studied components of (...)
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  3. Yuan-Shuh Lii & Monle Lee (2012). Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. [REVIEW] Journal of Business Ethics 105 (1):69-81.
    This study investigates the efficacy of three corporate social responsibility (CSR) initiatives—sponsorship, cause-related marketing (CRM), and philanthropy—on consumer–company identification (C–C identification) and brand attitude and, in turn, consumer citizenship behaviors. CSR reputation is proposed as the moderating variable that affects the relationship between CSR initiatives, C–C identification, and brand attitude. A conceptual model that integrates the hypothesized relationships and the moderating effect of CSR reputation is used to frame the study. Using a between-subjects factorial designed experiment, the results showed that (...)
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  4. Chieh-Peng Lin, Yuan-Hui Tsai, Sheng-Wuu Joe & Chou-Kang Chiu (2012). Modeling the Relationship Among Perceived Corporate Citizenship, Firms' Attractiveness, and Career Success Expectation. Journal of Business Ethics 105 (1):83-93.
    Drawing on propositions from the signaling theory and expectancy theory, this study hypothesizes that the perceived corporate citizenship of job seekers positively affects a firm’s attractiveness and career success expectation. This study’s proposed research hypotheses are empirically tested using a survey of graduating MBA students seeking a job. The empirical findings show that a firm’s corporate citizenship provides a competitive advantage in attracting job seekers and fostering optimistic career success expectation. Such findings substantially complement the growing literature arguing that corporate (...)
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  5. Joakim Sandberg (2012). Corporate Ethics, Reputation Management. In Ruth Chadwick (ed.), Encyclopedia of Applied Ethics, 2nd ed. Academic Press.
    Reputation management refers to all the practices employed by corporations aimed at improving the public perception of the corporation. This article outlines the main features of some of the most common points of discussion pertaining to the ethics of reputation management. It introduces the debate on classical forms of corporate communication, or ‘spin-doctoring,’ but also some issues related to more contemporary forms of ‘corporate social responsibility’ management. Finally, it introduces the involvement by stakeholder activists in the battle over corporate reputations (...)
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