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  1. Seth Christopher Yaw Appiah (2014). MR. Researchjournali’s Journal of Education 2 (7).
  2. Varun Dutt, Horacio Arlo-Costa, Jeffrey Helzner & Cleotilde Gonzalez (2014). The Description–Experience Gap in Risky and Ambiguous Gambles. Journal of Behavioral Decision Making 27 (4):316-327.
  3. Jeffrey Friedman (2009). A Crisis of Politics, Not Economics: Complexity, Ignorance, and Policy Failure. Critical Review 21 (2-3):127-183.
    ABSTRACT The financial crisis was caused by the complex, constantly growing web of regulations designed to constrain and redirect modern capitalism. This complexity made investors, bankers, and perhaps regulators themselves ignorant of regulations promulgated across decades and in different ?fields? of regulation. These regulations interacted with each other to foster the issuance and securitization of subprime mortgages; their rating as AA or AAA; and previously their concentration on the balance sheets (and off the balance sheets) of many commercial and investment (...)
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  4. D. Lee & M. R. Hyman (2008). Hedonic/Functional Congruity Between Stores and Private Label Brands. Journal of Marketing Theory and Practice 16 (3):219--232.
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  5. Kenneth Lui-Ming Ngie, A New Service-Quality Model to Enhance Customer Retention in the Hong Kong Fast-Food Restaurant Industry.
    Professional Doctorate - Doctor of Business Administration (DBA).
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  6. Kenneth Lui-Ming Ngie, Philip J. Rosenberger lll & Allen George, Conference Proceeding: A New Service-Quality Model to Enhance Customer Retention In the Hong Kong Fast-Food Restaurant Industry. In Proceeding Of: The 47th Academy of Marketing Conference, At Bournemouth, England.
    Poster Presentation accepted for the July 2014 conference in Bournemouth, England. -/- Abstract: Current service-quality models in the Hong Kong fast-food restaurant (HK FFR) industry are primarily designed on the basis of fast service and standardised fast-food service process that are expected to enhance customer retention. This study explores the feasibility of a new service-quality (SQ) model that could offer enhanced customer satisfaction and retention in the competitive Hong Kong FFR context. A qualitative, phenomenological-interview approach incorporating the critical incident technique (...)
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