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  1. Seth Christopher Yaw Appiah (2014). MR. Researchjournali’s Journal of Education 2 (7).
  2. Varun Dutt, Horacio Arlo-Costa, Jeffrey Helzner & Cleotilde Gonzalez (2014). The Description–Experience Gap in Risky and Ambiguous Gambles. Journal of Behavioral Decision Making 27 (4):316-327.
  3. Jeffrey Friedman (2009). A Crisis of Politics, Not Economics: Complexity, Ignorance, and Policy Failure. Critical Review 21 (2-3):127-183.
    ABSTRACT The financial crisis was caused by the complex, constantly growing web of regulations designed to constrain and redirect modern capitalism. This complexity made investors, bankers, and perhaps regulators themselves ignorant of regulations promulgated across decades and in different ?fields? of regulation. These regulations interacted with each other to foster the issuance and securitization of subprime mortgages; their rating as AA or AAA; and previously their concentration on the balance sheets (and off the balance sheets) of many commercial and investment (...)
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  4. Kiraly V. Istvan & Trifu Raluca (2010). Marketing as a Metaphor for Assuming and Outlining the Senses of Library Services – A Romanian Initiative and Experience. Philobiblon - Transilvanian Journal of Multidisciplinary Research in Humanities:441 - 454.
    The present research studies more thoroughly and extends from global perspectives the ideas elaborated in a former study dedicated to that which was named there – related to libraries, but not exclusively – symbolic marketing, embodied and objectified as a metaphor. “Living”, active and efficient metaphor. The analyses focus, on the one hand, on the theoretical, conceptual – and even philosophical – aspects of “symbolic marketing”. On the other hand, applying these theoretical considerations, we present and examine as a case (...)
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  5. D. Lee & M. R. Hyman (2008). Hedonic/Functional Congruity Between Stores and Private Label Brands. Journal of Marketing Theory and Practice 16 (3):219--232.
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  6. Kenneth Lui-Ming Ngie, A New Service-Quality Model to Enhance Customer Retention in the Hong Kong Fast-Food Restaurant Industry.
    Professional Doctorate - Doctor of Business Administration (DBA).
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  7. Kenneth Lui-Ming Ngie, Philip J. Rosenberger lll & Allen George, Conference Proceeding: A New Service-Quality Model to Enhance Customer Retention In the Hong Kong Fast-Food Restaurant Industry. In Proceeding Of: The 47th Academy of Marketing Conference, At Bournemouth, England.
    Poster Presentation accepted for the July 2014 conference in Bournemouth, England. -/- Abstract: Current service-quality models in the Hong Kong fast-food restaurant (HK FFR) industry are primarily designed on the basis of fast service and standardised fast-food service process that are expected to enhance customer retention. This study explores the feasibility of a new service-quality (SQ) model that could offer enhanced customer satisfaction and retention in the competitive Hong Kong FFR context. A qualitative, phenomenological-interview approach incorporating the critical incident technique (...)
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