McLaughlin’s case for the theoretical relevance of either "Escape" or of Freudian social theory generally proves counter-productive. He offers very weak criteria for theory acceptance and often takes mere labels to be explanatory theories. He does so particularly in his promotion of the con- cept of ambivalence. I will engage the proposed case study and explain why the use of “ambivalence” in psychoanalysis (especially by Bleuler or Freud) and sociology (by Smelser and his followers) is untenable. I point to a (...) notable conflict between McLaughlin’s rationalist and other inten- tions, and will show how he shares the approach to social theories that makes for the state of affairs in the humanities which he deplores. (shrink)