Instead of presuming the ‘observer’ as given, we are (re)sensing the observer and are thereby offering an ‘open order cybernetics’ (OOC). We are first of all concerned about our acquisition and use of language as the precondition for any meaningful statement. This self-reflexive point of departure distinguishes our project from philosophers who are presuming ‘something’ (‘closure’, ‘selforganization’, ‘self ’, ‘auto-poiesis’, ‘senses’, ‘objects’, ‘subjects’, ‘language’, ‘nervous systems’ etc.) in the first place without being aware of their presumptions i.e. that they are (...) able to already talk meaningfully about ‘something’. We are undertaking a self-reflexive loop towards our already undertaken ‘meaningful’ actions, reflecting inside our concepts on our concepts, trying to find out how our concepts about ‘something’ have come into existence. We are reflecting on our concepts through this ongoing open investigation. We are sketching the ramifications of such a self-reflexive loop for epistemology as well as for the main research areas within cognitive science (i.e. language acquisition, perception, consciousness). We are also pointing towards virtual reality in combination with the arts as an awareness aid, helping us in our self-reflexive endeavours. (shrink)