ABSTRACTCalls to prioritize practice in the study of religion typically claim that attention to lived practices rather than merely to ‘belief’ is needed if a given religious tradition or instance of religiosity is to be understood. Within that broad ambit, certain empirical researchers, as well as some Wittgenstein-influenced philosophers of religion, investigate the diversity of religious practices without passing judgement, whereas certain other philosophers foreground a narrower selection of examples while deploying moral criteria to distinguish acceptable from unacceptable religion. Characterizing (...) this methodological divergence in terms of descriptive versus normative orientations, the present article argues that while attention to practice is indeed vital, the imposition of normative evaluation is liable to inhibit an appreciation of the radical plurality of religious phenomena. (shrink)