Despite the moral gravity and far-reaching consequences of ethical judgment, evidence shows that such judgment is surprisingly malleable, prone to bias, informed by intuition and implicit associations, and swayed by mere circumstance. In this vein, this research examines how mere colors featured in logos can bias consumers’ ethical judgments about a retailer. Exposure to a logo featuring an eco-friendly color makes an ethically ambiguous practice seem more ethical; however, exposure to a logo featuring a non-eco-friendly color makes the same practice (...) seem less ethical. This effect is due to the embodied meaning of color, not referential meanings associated with the names of colors, and it is mediated by perceptions of a retailer’s eco-friendliness. Furthermore, although the word “green” appears to influence ethical ratings of retail practices more than the word “blue,” visual exposure to either color evokes similar perceptions of eco-friendliness and influences ethical judgments. Study 2c assesses and rules out alternative explanations for this effect. Critically, an eco-friendly color can skew judgments even when the practices judged are not ethically ambiguous. Individual differences in ethical sensitivity moderate the observed effect, such that individuals who are less ethically sensitive are less influenced by color. The article concludes with a discussion on how logo colors shape consumers’ perceptions of retailer ethicality. (shrink)

The aspects of facial attractiveness have been widely studied, especially within the context of evolutionary psychology, which proposes that aesthetic judgements of human faces are shaped by biologically based standards of beauty reflecting the mate quality. However, the faces of primates, who are very similar to us yet still considered non-human, remain neglected. In this paper, we aimed to study the facial attractiveness of non-human primates as judged by human respondents. We asked 286 Czech respondents to score photos of 107 (...) primate species according to their perceived “beauty”. Then, we analyzed factors affecting the scores including morphology, colors, and human-likeness. We found that the three main primate groups were each scored using different cues. The proportions of inner facial features and distinctiveness are cues widely reported to affect human facial attractiveness. Interestingly, we found that these factors also affected the attractiveness scores of primate faces, but only within the Catarrhines, i.e., the primate group most similar to humans. Within this group, human-likeness positively affected the attractiveness scores, and facial extremities such as a prolonged nose or exaggerated cheeks were considered the least attractive. On the contrary, the least human-like prosimians were scored as the most attractive group. The results are discussed in the context of the “uncanny valley”, the widely discussed empirical rule. (shrink)