According to what Hume termed an ‘establish’d maxim’, nothing absolutely impossible is imaginable. It has recently been claimed against this that given the ubiquity of stipulative imagination, where one imagines a proposition simply by adding it as a stipulation about the imagined situation, it seems that we can imagine any impossibility whatsoever, even plain contradictions: all we need to do is add them as stipulations. The aim of this article is both to defend Hume’s maxim against this objection and – (...) hopefully interestingly – to do so while granting the assumption that adding something as a stipulation is a valid way of imagining something. To this end, appeal is made to a particular development of a second Humeanism, according to which necessary truths are analytic in the sense that their truth follows from their meaning. Their analyticity, it is then argued, secures that they are true in all imagined situations. Therefore, even if it is right that a valid way of imagining something is to add it as a stipulation, attempting to stipulate that, say, some imaginary bachelor is also married is bound to fail: you can’t stipulate it to be the case because it really isn’t the case. (shrink)