Signalling games are popular models for studying the evolution of meaning, but typical approaches do not incorporate vagueness as a feature of successful signalling. Complementing recent like-minded models, we describe an aggregate population-level dynamic that describes a process of imitation of successful behaviour under imprecise perception and realization of similar stimuli. Applying this new dynamic to a generalization of Lewis’s signalling games, we show that stochastic imprecision leads to vague, yet by-and-large efficient signal use, and, moreover, that it unifies evolutionary (...) outcomes and helps avoid sub-optimal categorization. The upshot of this is that we see ‘as-if’-generalization at an aggregate level, without agents actually generalizing. _1_ Introduction _2_ Background _2.1_ Sim-max games and conceptual spaces _2.2_ Vagueness in sim-max games and conceptual spaces _2.3_ Vagueness, functional pressure, and transmission biases _3_ Imprecise Imitation _3.1_ Replicator dynamic in behavioural strategies _3.2_ Noise-perturbed conditional imitation _4_ Exploring Imprecise Imitation _4.1_ Setting the stage _4.2_ Simulation set-up _4.3_ Measures of interest _4.4_ Results _5_ Discussion _5.1_ Levels of vagueness _5.2_ Evolutionary benefits of imprecision _5.3_ Related work _6_ Conclusion Appendix. (shrink)