This article uses the case of pregnancy testing in Britain to investigate the process whereby new and often controversial reproductive technologies are made visible and normalized in mainstream entertainment media. It shows how in the 1980s and 1990s the then nascent product placement industry was instrumental in embedding pregnancy testing in British cinema and television's dramatic productions. In this period, the pregnancy-test close-up became a conventional trope and the thin blue lines associated with Unilever's Clearblue rose to prominence in mainstream (...) consumer culture. This article investigates the aestheticization of pregnancy testing and shows how increasingly visible public concerns about ‘schoolgirl mums’, abortion and the biological clock, dramatized on the big and small screen, propelled the commercial rise of Clearblue. It argues that the Clearblue close-up ambiguously concealed as much as it revealed; abstraction, ambiguity and flexibility were its keys to success. (shrink)

ArgumentFilm scholars have long posed the question of the specificity of the film medium and the apparatus of cinema, asking what is unique to cinema, how it constrains and enables filmmakers and audiences in particular ways that other media do not. This question has rarely been considered in relation to scientific film, and here it is posed within the specific context of cell biology: What does the use of time-based media such as film coupled with the microscope allow scientists to (...) experience that other visualization practices do not? Examining three episodes in the twentieth-century study of the cell, this article argues that the apparatus of microcinematography constitutes what might be thought of as a technical portal to another world, a door that determines the experience of the world that lies on the other side of it. In this case, the design of apparatuses to capture time-lapsed images enabled the acceleration of cellular time, bringing it into the realm of human perception and experience. Further, the experience of the cellular temporal world was part of a distinct kind of cell biology, one that was focused on behavior rather than structure, focused on the relation between cells, and between the cell and its milieu rather than on cell-intrinsic features such as chromosomes or organelles. As such, the instruments and technical design of the microcinematographic apparatus may be understood as a kind of materialized epistemology, the history of which can elucidate how cinema was and is used to produce scientific knowledge. (shrink)

This paper explores the case of using robots to simulate evolution, in particular the case of Hamilton’s Law. The uses of robots raises several questions that this paper seeks to address. The first concerns the role of the robots in biological research: do they simulate something or do they participate in something? The second question concerns the physicality of the robots: what difference does embodiment make to the role of the robot in these experiments. Thirdly, how do life, embodiment and (...) social behavior relate in contemporary biology and why is it possible for robots to illuminate this relation? These questions are provoked by a strange similarity that has not been noted before: between the problem of simulation in philosophy of science, and Deleuze’s reading of Plato on the relationship of ideas, copies and simulacra. (shrink)

The first section of this issue brings together four essays on “surfaces” – a subject matter which might seem conspicuous or, indeed, palpable enough. Just think of the sheets of paper, window panes, and haptic interfaces surrounding you: the world, evidently, is diffused with surfaces, membranes, and boundaries of all sorts. Some of these things have been salient, for obvious reasons in fields such as media studies, or implicit in notions such as “boundary object”: the retina, photographic plates, basilar membranes, (...) the skin, or various forms of “displays” immediately come to mind. Not even mentioning their immense metaphoricity, surfaces are the entities that make things visible, inscribable, or knowable. But not all of them have been so salient. In fact, most surface-phenomena arguably – and, typically, for similarly obvious reasons – haven't received much scholarly notice at all: plastic wraps, lacquers, lubricants, coatings, silicon wavers, cell membranes, glass, plant leaves, the ozone layer. (shrink)

The invention of photography in the early 19th century changed the way that we see the world, and has played an important role in the development of western science. Notably, photographic vision is implicated in the definition of a new temporal relation to the natural world at the same time as modern biological science emerges as a disciplinary formation. It is this coincidence in birth that is central to this study. I suggest that by examining the relationship of early photography (...) to nature, we can gain some insight into the technological and epistemological underpinnings of biological vision. To this end, this article is primarily concerned with the role of photographic technology in the genealogy of biological vision. I argue that photography has always been ambiguously located between art and science, between nature and culture, and between life and death. Hence, while it may be a technological expression of the scientific desire to know and to control nature, photographic vision has continually disrupted and frustrated the ambitions of biological technoscience. The technovision of early biological science illustrates that the elusive temporality of nature has always been central to the production of knowledge of life. (shrink)

ArgumentThis essay considers the work of projection and the hand of the projectionist as important components of the social space of the cinema as it comes into being in the nineteenth century and the early decades of the twentieth. I bring the concept of Maurice Merleau-Ponty on the place of the body as an entity that applies itself to the world “like a hand to an instrument” into a discussion of the pre-cinematic projector as an instrument that we can interpret (...) as evidence of the experience of the work of the projectionist in the spirit of film theory and media archaeology, moving work on instrumentation in a different direction from the analysis of the work of the black box in laboratory studies. Projection is described as a psychological as well as a mechanical process. It is suggested that we interpret the projector not simply in its activity as it projects films, but in its movement from site to site and in the workings of the hand of its operator behind the scenes. This account suggests a different perspective on the cinematic turn of the nineteenth century, a concept typically approached through the study of the image, the look, the camera, and the screen. (shrink)

This paper revisits some early applications of audio-visual imaging technologies used in physiology in a dialogue with reflections on Henri Bergson’s philosophy. It focuses on the aspects of time and memory in relation to spatial representations of movement measurements and critically discusses them from the perspective of the observing participant and the public exhibitions of scientific films. Departing from an audio-visual example, this paper is informed by a thick description of the philosophical implications and contemporary discourses surrounding the scientific inventions, (...) technologies and theories of moving image technologies, representations of time, and the measurement of bodies in motion such as those by the French physiologist Étienne-Jules Marey. The application of Bergson’s thinking will show how the scientific graphing and representations of the body through technologies inevitably stand in tension with the limits and potentials of the ‘human apparatus’ and its abilities, filters and internalised processes of perception, memory and consciousness. It proposes an ontological approach to scientific imaging technologies and a critical engagement with the ‘realism’ debate in the discourse of audio-visual media. (shrink)