As was mentioned by Nicolas Lori in his (Found Sci, 2010 ) commentary, the definition of Information in Physics is something about which not all authors agreed. According to physicists like me Information decreases when Entropy increases (so entropy would be a negative measure of information), while many physicists, seemingly the majority of them, are convinced of the contrary (even in the camp of Quantum Information Theoreticians). In this reply I reproduce, and make more precise, some of my arguments, that (...) appeared here and there in my ( 2010 ) paper, in order to clarify the presentation of my personal point of view on the subject. (shrink)