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  1. Hunt–Vitell’s General Theory of Marketing Ethics Predicts “Attitude-Behaviour” Gap in Pro-environmental Domain.Laura Zaikauskaitė, Gemma Butler, Nurul F. S. Helmi, Charlotte L. Robinson, Luke Treglown, Dimitrios Tsivrikos & Joseph T. Devlin - 2022 - Frontiers in Psychology 13:732661.
    The inconsistency between pro-environmental attitudes and behaviours, known as the “attitude-behaviour” gap, is exceptionally pronounced in scenarios associated with “green” choice. The current literature offers numerous explanations for the reasons behind the “attitude-behaviour” gap, however, the generalisability of these explanations is complex. In addition, the answer to the question of whether the gap occurs between attitudes and intentions, or intentions and behaviours is also unknown. In this study, we propose the moral dimension as a generalisable driver of the “attitude-behaviour” gap (...)
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  • Sharing Sustainability: How Values and Ethics Matter in Consumers’ Adoption of Public Bicycle-Sharing Scheme.Juelin Yin, Lixian Qian & Anusorn Singhapakdi - 2018 - Journal of Business Ethics 149 (2):313-332.
    This study investigates the antecedents and mechanisms of consumers’ adoption of a public bicycle-sharing scheme as a form of shared sustainable consumption. Drawing on marketing ethics and sustainability literature, it argues that cultural and consumption values drive or deter the adoption of PBSS through the mediating mechanism of ethical evaluation. This study tests its hypotheses using a sample of 755 consumers from one of the largest PBSS programs in China. The results confirm the significance of collectivism, man–nature orientation, materialism, and (...)
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  • The Influence of Social Crowding on Consumers’ Preference for Green Products.Feng Wenting, Wang Lijia & Gao Cuixin - 2022 - Frontiers in Psychology 13.
    With the increasingly crowded shopping environment, social crowding has become an important factor that affects consumers’ psychology and behavior. However, the impact of social crowding on consumers’ preference for green products hasn’t been focused on. Therefore, the aim of this paper is to empirically investigate the influence of social crowding on consumers’ preference for green products. With four studies, the present research examines how social crowding influences consumers’ preferences and uncovers the underlying psychological mechanism. The research shows that consumers prefer (...)
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  • How ethical are my millennials? A qualitative study.Swati Sharma - 2022 - Journal of Information, Communication and Ethics in Society 20 (4):531-545.
    Purpose The purpose of the study is to probe millennials on their perceptions towards consumer ethics and to generate new insights in the realm of consumer behaviour. Millennials constitute a big fraction of the total consumer base with immense buying power. Therefore, the exploration of the ethical perspective of millennials is of vital importance for organizations. Design/methodology/approach The study applies a grounded theory approach to explore the subjective experiences of consumers and draws insights from the data following an interpretivist epistemology. (...)
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  • Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values.Elizabeth A. Minton, Soo Jiuan Tan, Siok Kuan Tambyah & Richie L. Liu - 2020 - Journal of Business Ethics 175 (1):167-190.
    Prior research has examined value antecedents to sustainable consumption, including religious or cultural values. We bridge together these usually separated bodies of literature to provide an ethically-based examination of both religious and cultural values in one model to understand what drives sustainable consumption as well as outcomes on consumer well-being. In doing so, we also fulfill calls for more research on socio-demographic antecedents to ethical consumption, particularly in the domain of sustainable consumption. We examine this relationship using data from the (...)
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  • Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption.Alex Hiller & Tony Woodall - 2019 - Journal of Business Ethics 157 (4):893-912.
    The debate around ethical consumption is often characterised by discussion of its numerous failures arising from complexity in perceived trade-offs. In response, this paper advances a pragmatist understanding of the role and nature of trade-offs in ethical consumption. In doing so, it draws on the central roles of values and value in consumption and pragmatist philosophical thought, and proposes a critique of the ethical consumer as rational maximiser and the cognitive and utilitarian discourse of individual trade-offs to understand how sustainable (...)
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  • The Impact of Option Popularity, Social Inclusion/Exclusion, and Self-affirmation on Consumers’ Propensity to Choose Green Hotels.Yixing Lisa Gao & Anna S. Mattila - 2016 - Journal of Business Ethics 136 (3):575-585.
    Previous research on consumers’ willingness to choose a green hotel has yielded mixed results, with some studies indicating a positive relationship with the hotel’s CSR initiatives, while others suggesting that there is no booking advantage for hotels going green. The present research seeks to understand the social nature of green hotel booking decisions and proposes a conceptual framework elucidating three primary factors that underlie consumers’ propensity to choose a green hotel. The study findings indicate that, importantly, a consumer’s social relationship (...)
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  • Justice Climate and Workgroup Outcomes: The Role of Coworker Fair Behavior and Workgroup Structure.Maureen L. Ambrose, Darryl B. Rice & David M. Mayer - 2019 - Journal of Business Ethics 172 (1):1-21.
    Research on justice climate demonstrates a consistent effect on workgroup outcomes such as job satisfaction, commitment, and performance. However, little research considers how justice climate affects these outcomes and when the relationship is stronger or weaker. In an effort to extend the literature on justice climate, we draw on research on other types of organizational climate to suggest justice climate influences the fair behavior of coworkers. Specifically, we propose fair coworker behavior mediates the relationship between justice climate and outcomes. Further, (...)
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