This paper offers a literary and ideological deconstruction of the Bhāgavata Purāa; it traces the Purāa's formation through the convergence of the Vedāntin, the Aesthetic and the Vaiava traditions, and argues that it is the doctrine of Pariāma which underlies the treatise. I first examine the Bhāgavata Purāa's literary components; the roots of these are traced back historically to the Vedānta and Ālvār traditions, and the Bhāgavata Purāa's nature as an opus universale, representing an all Indian cultural 'melting pot', is (...) highlighted. The paper then looks at the relations of Vaiavism and dramaturgy, both historically as well as theologically, and argues that the Bhāgavata Purāa was traditionally read as a drama. It proceeds to decipher the aesthetic theory underlying the Bhāgavata Purāa, and argues that it is Bharata's dramaturgical rasa theory. Within the rasa tradition, Abhinavagupta 's and Bhoja's positions are highlighted and compared through three seminal points and it becomes apparent that the Bhāgavata Purāa's underlying aesthetic theory is close to the Pariāma doctrine of Bhoja where gāra is considered to be the supreme rasa. As Bhoja's date is no doubt later than the Bhāgavata Purāa's it is assumed that the Bhāgavata Purāa was influenced by one of Bhoja's predecessors. The paper ends by reinforcing this analysis by highlighting a later tradition which had actually accepted this point of view and that is the Gauiya Vaiava tradition. (shrink)