A growing body of business ethics research has shown that firms are beginning to embrace the lesbian, gay, bisexual, and transgender (LGBT) community with internal organizational policies and temporary activism activities. Despite these positive developments, little research has examined firms’ LGBT inclusion strategy at the product level and whether adding LGBT representation to products helps, hurts, or has no impact on corporate products’ market performance. Prior studies have examined LGBT-themed and LGBT-vague representations and identified limitations of both. The current research (...) presents an alternative LGBT-inclusive representation in which heterosexual and LGBT imagery are both presented, with the former receiving more exposure than the latter. A secondary analysis of 4216 movies and a controlled experiment reveal converging evidence: movies with LGBT-inclusive representation outperform those with no LGBT representation or with LGBT-themed representation. The superiority of LGBT-inclusive representation comes from its ability to appeal to consumer segments holding favorable and unfavorable LGBT attitudes. While cultural and entertainment products often play profound roles in changing society’s ethical standards and moral attitudes, they are rarely studied in the business ethics literature. Our findings fill this gap while answering a multimillion-dollar question for the entertainment industry. (shrink)

We define humility as the ability to realistically assess one’s limitations and strengths. Unlike other moral virtues, humility has been found distinctively difficult to acquire. Our paper makes two significant contributions. Although the role and importance of humility have been clearly established in the literature, our paper is the first to empirically test a theoretically-posited inter-relationship between humility and the moral virtues. Our paper empirically tests this relationship, specifically between humility and the social virtues with the personal virtues acting as (...) a mediator. The second contribution of our paper is to present the design and delivery of a humility-embedded pedagogical teaching and learning approach using a professional ethics course. Essentially, we are suggesting a methodology that make ethics education more effective. We follow Sims and Felton : 297–312, 2006) analytical framework that incorporates targeted learning outcomes, environment, processes, and experience facilitated through a student-led pedagogical approach. We utilize the concept of “critical consciousness”, developed by Jagger and Volkman : 177–185, 2013), which is captured through the mechanisms of a Student Learning Portfolio and a Process-Oriented-Guided-Enquiry approach. Both these mechanisms incorporate critical self-reflection and the application of knowledge derived from experience. Our findings have significant implications for the effective teaching of ethics, and more generally for business and management education. (shrink)