Research from the social and behavioral sciences shows that the drivers and impacts of climate change, as well as society’s responsiveness to it, are all profoundly governed by social and behavioral dynamics. Nevertheless, scientometric and research funding data from the United States and the European Union suggest that the social and behavioral sciences are noticeably underrepresented in mainstream climate research. We argue that a better understanding of social and behavioral dynamics, especially those that temper society’s response to the scientific evidence, (...) is fundamental for climate policies to be successfully adopted. (shrink)

This article investigates the origin of the lack of motivation for adopting significant pro-environmental behavior . I identify three main barriers to motivation: the feeling that there is a need for broad collective action that has not yet materialized, the lack of practical knowledge about what an individual can do in his/her daily life to address environmental problems, and insufficient feedback and approval mechanisms. Subsequently, I argue that an individual's social context may contribute in addressing all three. The motivation for (...) the adoption of PEB behavior is connected to social interaction, which at times seems to shape individual behavior to a greater degree than other factors such as direct risk perception. (shrink)