Abstract: Thought experiments about the self seem to lead to deeply conflicting intuitions about the self. Cases imagined from the 3rd person perspective seem to provoke different responses than cases imagined from the 1st person perspective. This paper argues that recent cognitive theories of the imagination, coupled with standard views about indexical concepts, help explain our reactions in the 1st person cases. The explanation helps identify intuitions that should not be trusted as a guide to the metaphysics of the self.