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  1. Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification.Yuan Hui Tsai, Sheng-Wuu Joe, Chieh-Peng Lin, Chou-Kang Chiu & Kuei-Tzu Shen - 2014 - Business Ethics: A European Review 24 (4):361-377.
    Corporate citizenship represents various organizational activities and status related to the organization's societal and stakeholder obligations. This study develops five different dimensions of corporate citizenship and examines the relationship between the five dimensions and purchase intention by including two key mediators. In the proposed model of this study, purchase intention is indirectly affected by economic, legal, ethical, general philanthropic, and strategic philanthropic citizenship via the mediation of corporate identification and brand trust. Empirical testing using a survey of 353 consumers from (...)
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  • Modeling Corporate Citizenship, Organizational Trust, and Work Engagement Based on Attachment Theory.Chieh-Peng Lin - 2010 - Journal of Business Ethics 94 (4):517 - 531.
    This study proposes a research model based on attachment theory, which examines the role of corporate citizenship in the formation of organizational trust and work engagement. In the model, work engagement is directly influenced by four dimensions of perceived corporate citizenship, including economic, legal, ethical, and discretionary citizenship, while work engagement is also indirectly affected by perceived corporate citizenship through the mediation of organizational trust. Empirical testing using a survey of personnel from 12 large firms confirms most of our hypothesized (...)
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  • Brand Social Responsibility: Conceptualization, Measurement, and Outcomes.Bianca Grohmann & H. Onur Bodur - 2015 - Journal of Business Ethics 131 (2):375-399.
    Social responsibility is typically examined at the firm level, yet there are instances in which consumers’ social responsibility perceptions of the firm’s product brands differ from social responsibility perceptions with regard to the firm [i.e., corporate social responsibility ]. This article conceptualizes brand social responsibility and delineates it from CSR. Following the development of a BSR scale, this research demonstrates variations in consumers’ social responsibility perceptions across product brands even if they are owned by the same corporation and compete in (...)
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  • Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification.Xinming Deng & Yang Xu - 2017 - Journal of Business Ethics 142 (3):515-526.
    In order to explore the mechanism of consumer responses to corporate social responsibility, this paper constructs a research framework including CSR, consumer–company identification, consumer responses, and fit, and tests the framework using a scene-questionnaire survey. Empirical results demonstrate that CSR not only has positive influence on consumer purchase intention, recommend intention, and loyalty directly, but also has indirect positive influence on consumer purchase intention and recommend intention through CCI. The influencing process of CSR on CCI is moderated by fit and (...)
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  • Corporate Sustainable Development: Testing a New Scale Based on the Mainland Chinese Context. [REVIEW]Wing S. Chow & Yang Chen - 2012 - Journal of Business Ethics 105 (4):519-533.
    According to the predominant corporate sustainable development (CSD) framework, this exploratory paper verifies that CSD construct can be modeled by integrating the dimensions of social, economic, and environmental development. We first developed and validated measurement scales for these three dimensions based on a survey of 314 managers in mainland China. Then, using structural equation modelling, we confirmed that the proposed model is valid. Therefore, our findings may allow researchers to explore CSD further, and practitioners to develop their understanding of CSD (...)
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