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  1. The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective.Ling Zheng, Yunxia Zhu & Ruochen Jiang - 2019 - Journal of Business Ethics 156 (2):439-454.
    With the high frequency and intensity of worldwide disasters, cause-related marketing campaigns with sudden disasters are becoming increasingly popular. However, little is known about whether and how cause acuteness may influence consumer attitudes. This research aims to extend this research area through investigating the relationship between cause acuteness and consumer attitudes toward the product, as well as its underlying mechanism and boundary conditions. Based on a moral psychology perspective, we propose a theoretical model focusing on the mediating role of moral (...)
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  • Market Reactions to the First-Time Disclosure of Corporate Social Responsibility Reports: Evidence from China.Kun Tracy Wang & Dejia Li - 2016 - Journal of Business Ethics 138 (4):661-682.
    We examine whether investors value the disclosure of first-time standalone corporate social responsibility reports, and whether market valuations differ between government-controlled and privately controlled firms. Using a matched sample of Chinese publicly listed firms, we find that CSR initiators have higher market valuations than matched CSR non-initiators, and CSR initiators controlled by the central and local governments have lower market valuations than CSR non-initiators and CSR initiators controlled by private shareholders. Additional analyses demonstrate that CSR initiators with high CSR reporting (...)
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  • The Joint Effects of Justice Climate, Group Moral Identity, and Corporate Social Responsibility on the Prosocial and Deviant Behaviors of Groups.Meghan A. Thornton & Deborah E. Rupp - 2016 - Journal of Business Ethics 137 (4):677-697.
    Pulling from theories of social exchange, deonance, and fairness heuristics, this study focuses on the relationship between overall justice climate and both the prosocial and deviant behaviors of groups. Specifically, it considers two contextual boundary conditions on this effect—corporate social responsibility and group moral identity. Results from a laboratory experiment are presented, which show a significant effect for overall justice climate and a two-way interaction between overall justice climate and CSR on group-level prosocial and deviant behaviors, and a marginally significant (...)
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  • Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool.Andrea Pérez & Ignacio Rodríguez del Bosque - 2013 - Journal of Business Ethics 118 (2):265-286.
    Although research on the corporate social responsibility (CSR) dimension of corporate image has notably increased in recent years, the definition and measurement of the concept for academic purposes still concern researchers. In this article, literature regarding the measurement of CSR image from a customer viewpoint is revised and areas of improvement are identified. A multistage method is implemented to develop and to validate a reliable scale based on stakeholder theory. Results demonstrate the reliability and validity of this new scale for (...)
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  • Corporate Social Responsibility: Exploring a Framework for the Agribusiness Sector.Henrike Luhmann & Ludwig Theuvsen - 2017 - Journal of Agricultural and Environmental Ethics 30 (2):241-253.
    Corporate social responsibility has long been an issue for research and practice. More recently, in response to growing public scrutiny, it has also gained importance in the agribusiness sector. Research has highlighted a growing gap between public perceptions of farming and food production processes and the realities of modern agriculture and the food industry. This can threaten the reputation and legitimacy of companies operating in this sector. One proactive means for companies to meet societal expectations is to make an active (...)
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  • Conceptualization of CSR Among Muslim Consumers in Dubai: Evolving from Philanthropy to Ethical and Economic Orientations.Valerie Priscilla Goby & Catherine Nickerson - 2016 - Journal of Business Ethics 136 (1):167-179.
    Many existing studies postulate that in developing economies philanthropy tends to dominate in the CSR orientation delivered by organizations and expected by local populations. To assess this in the emerging economy of Dubai in the United Arab Emirates, we conducted a preliminary investigation of how locals are responding to the growing number of CSR initiatives that are being implemented in the Emirate. Moreover, given that scholars have argued that Islamic principles of philanthropy should guide CSR initiatives in Muslim countries, we (...)
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