Drawing on insights from contemporary studies on conceptual metaphor and multimodal metaphor, the present study proposes a tentative analysis of multimodal metaphorical argument from the perspective of the extended theory of pragma-dialectics. A case, Liqun Commercial, is presented as an illustration. This commercial proves to use a conceptual metaphor, life is a journey, that underlies a multimodal metaphorical argument. The conceptual metaphor is highly acceptable in the cultural context of the Chinese target audience. Due to the restrictions imposed by the (...) institutional context, the commercial tries to convince the audience by using implicit argumentative means. In this endeavor, multimodal metaphorical argument is used to enhance the commercial’s effectiveness by foregrounding through framing the aspects the protagonist desires to show and by using a strategy to evade sanctions for ignoring institutional constraints. (shrink)

Emile Durkheim and Henri Bergson, two of the most important thinkers of early 20th-century France, give us different accounts of the relationship between habits, society and life. The article focuses on their use of embodied metaphors to illustrate how each thinker conceives of habit as a force of life. It argues that Durkheim uses the metaphor of ‘lifting’ to describe how social life creates habits capable of transcending bodily instinct. Bergson also recognizes the force of habits; he uses the language (...) of leaping to describe the kind of action required to transcend them. The article makes three claims. First, it argues that these metaphors are central to each thinker’s understanding of the means by which habits attach us to life. Second, they offer a means of revisiting, and explicating, Bergson’s tacit critique of Durkheim in his Two Sources of Morality and Religion. Third, they both symbolize processes of conversion that inform each thinker’s diagnosis of the moral challenges faced in modern social life. (shrink)

In this response, I do four things. First, I defend the claim that the action compatibility effect does not distinguish between embodied and traditional accounts of language comprehension. Second, I present neuroimaging and neuropsychological results that seem to support the traditional account. Third, I argue that metaphorical language poses no special challenge to the arguments I gave against embodied theories of comprehension. Fourth, I lay out the architecture of language I advocate and suggest the sorts of data that would decide (...) between traditional and embodied accounts.Keywords: Language; Comprehension; Perception; Action; Embodied cognition; Representation. (shrink)

In a behavioral study we analyzed the influence of visual action primes on abstract action sentence processing. We thereby aimed at investigating mental motor involvement during processes of meaning constitution of action verbs in abstract contexts. In the first experiment, participants executed either congruous or incongruous movements parallel to a video prime. In the second experiment, we added a no-movement condition. After the execution of the movement, participants rendered a sensibility judgment on action sentence targets. It was expected that congruous (...) movements would facilitate both concrete and abstract action sentence comprehension in comparison to the incongruous and the no-movement condition. Results in Experiment 1 showed a concreteness effect but no effect of motor priming. Experiment 2 revealed a concreteness effect as well as an interaction effect of the sentence and the movement condition. The findings indicate an involvement of motor processes in abstract action language processing on a behavioral level. (shrink)

Cognitive theories of metaphor understanding are typically described in terms of the mappings between different kinds of abstract, schematic, disembodied knowledge. My claim in this paper is that part of our ability to make sense of metaphorical language, both individual utterances and extended narratives, resides in the automatic construction of a simulation whereby we imagine performing the bodily actions referred to in the language. Thus, understanding metaphorical expressions like ‘grasp a concept’ or ‘get over’ an emotion involve simulating what it (...) must be like to engage in these specific activities, even though these actions are, strictly speaking, impossible to physically perform. This process of building a simulation, one that is fundamentally embodied in being constrained by past and present bodily experiences, has specific consequences for how verbal metaphors are understood, and how cognitive scientists, more generally, characterize the nature of metaphorical language and thought. (shrink)

Cognitive theories of metaphor understanding are typically described in terms of the mappings between different kinds of abstract, schematic, disembodied knowledge. My claim in this paper is that part of our ability to make sense of metaphorical language, both individual utterances and extended narratives, resides in the automatic construction of a simulation whereby we imagine performing the bodily actions referred to in the language. Thus, understanding metaphorical expressions like ‘grasp a concept’ or ‘get over’ an emotion involve simulating what it (...) must be like to engage in these specific activities, even though these actions are, strictly speaking, impossible to physically perform. This process of building a simulation, one that is fundamentally embodied in being constrained by past and present bodily experiences, has specific consequences for how verbal metaphors are understood, and how cognitive scientists, more generally, characterize the nature of metaphorical language and thought. (shrink)

Manipulation of physical models such as tangrams and tiles is a popular approach to teaching early mathematics concepts. This pedagogical approach is extended by new computational media, where mathematical entities such as equations and vectors can be virtually manipulated. The cognitive and neural mechanisms supporting such manipulation-based learning—particularly how actions generate new internal structures that support problem-solving—are not understood. We develop a model of the way manipulations generate internal traces embedding actions, and how these action-traces recombine during problem-solving. This model (...) is based on a study of two groups of sixth-grade students solving area problems. Before problem-solving, one group manipulated a tangram, the other group answered a descriptive test. Eye-movement trajectories during problem-solving were different between the groups. A second study showed that this difference required the tangram's geometrical structure, just manipulation was not enough. We propose a theoretical model accounting for these results, and discuss its implications. (shrink)

Emotion Review, Volume 13, Issue 4, Page 289-298, October 2021. This paper takes its cue from the recent interest in materiality and “things” in the field of Byzantine studies, to explore the role of objects in evoking being moved. First, it advances a new model to explain the relationship between being moved and affordances. Second, it focuses on a specific case study, that is Michael Psellos’ funeral oration for his daughter Styliane, who died of smallpox at the age of 9 (...) years old. The paper sheds light on how affective affordances of an object contribute to the evocation of being moved in literary texts, working within and affecting narrative patterns. While building on the experience of ethical and spiritual principles clearly recognizable by the audience, such affordances point toward the activation of broader core values. (shrink)

This paper presents an overview of the activation of background knowledge during text comprehension. We first review the cognitive processes involved in the activation of inferences during text comprehension, stressing the interaction between text and reader in the construction of situation models. Second, we review evidence for embodied theories of cognition and discuss how this new framework can inform our understanding of the nature and role of background knowledge. We then review the neuropsychological data on the activation of background knowledge (...) during text comprehension. Finally, the paper presents existing and future challenges in researching the role of background knowledge both at a conceptual and a methodological level. (shrink)

One of the core tenets of cognitive metaphor theory is the claim that metaphors ground abstract knowledge in concrete, first-hand experience. In this paper, I argue that this grounding hypothesis contains some problematic conceptual ambiguities and, under many reasonable interpretations, empirical difficulties. I present evidence that there are foundational obstacles to defining a coherent and cognitively valid concept of “metaphor” and “concrete meaning,” and some general problems with singling out certain domains of experience as more immediate than others. I conclude (...) from these considerations that whatever the facts are about the comprehension of individual metaphors, the available evidence is incompatible with the notion of an underlying conceptual structure organized according to the immediacy of experience. (shrink)

Embodied cognition theory posits that concept representations inherently rely on sensorimotor experiences that accompany their acquisitions. This is well established through concrete concepts. However, it is debatable whether representations of abstract concepts are based on sensorimotor representations. This study investigated the causal role of associated motor experiences that accompany concept acquisition in the involvement of the motor system in the abstract verb processing. Through two experiments, we examined the action–sentence compatibility effect, in the test phase after an increase in motor (...) features during the learning phase for abstract verbs with low motor features or novel words with no conceptual features at all. After associated motor experiences were added in the word learning phase, action–sentence compatibility effect was found in the semantic processing tasks during the test phase for abstract verbs and novel words. This was lacking in the word font color judgment task requiring no semantic processing. Coupled with our previous study, these findings suggest that motor features formed during word learning could causally affect embodiment in the motor system for abstract verbs, and reactivation of motor experiences in abstract verb processing depends on a given task’s demands. Our study supports the view that conceptual representations, even abstract concepts, can be grounded in sensorimotor experiences. (shrink)

The theory of embodied semantics holds that verbal metaphors are strongly grounded in sensorimotor experience. Many studies have proven that besides sensorimotor simulation, the comprehension of verbal metaphors also requires semantic abstraction. But the interaction between simulation and abstraction, as well as the time course of metaphorical meaning integration, is not well understood. In the present study, we aimed to investigate whether embodiment or abstraction, or both, is employed in the processing of Chinese verbal metaphor. Participants were asked to read (...) subject-verb metaphorical, verb-object metaphorical, literal-concrete and literal-abstract sentences, and the target words were measured at the verb and the object of each sentence. The results revealed that a similar N400 effect was elicited by the target verbs in the verb-object metaphorical and the literal-concrete sentences, and a similar P600/LPC effect was induced by the target verbs in the subject-verb metaphorical and the literal-abstract sentences, reflecting that the verb-object metaphors trigger a simulation process, while the subject-verb metaphors trigger an abstraction process in the verb processing stage. Moreover, the subject-verb metaphors elicited a stronger P600/LPC effect by the target verbs than the verb-object metaphors, but there was no difference of the P600/LPC caused by the target objects between the two kinds of metaphors, revealing that the metaphorical meaning of a subject-verb metaphor is integrated in the verb processing stage, while that of a verb-object metaphor is reanalyzed in the object processing stage. These results suggest that a verbal metaphor is processed both by simulation and abstraction, and the metaphorical meaning is integrated immediately with the unfolding of the sentence meaning. The position where the semantic conflict lies in a sentence modulates the time course of metaphor sentence comprehension. (shrink)

This study measured hand and head action strengths of eight typical emotional states using an authentic but implicit emotion elicitation task. Participants listened to and then retold five stories in which eight typical emotional states were experienced by the narrators. The number of hand and head gestures that occur naturally while experiencing an emotional state was used as an index to determine the hand and head action strength of that emotional state. Results showed a larger number of head gestures than (...) hand gestures, suggesting that head action strengths of the eight emotional states are stronger than their hand action strengths. These findings are consistent with the data extracted from Lancaster Sensorimotor Norms (LSN), although the two sets of data were gathered in two completely different experimental conditions and in two different languages. Furthermore, our data showed a prototypical directionality effect for the typical emotional states, specifically, happiness, anger and pride were primarily accompanied by upward gestures but downward gestures for sadness and shame; surprise was primarily accompanied by forward gestures but backward gestures for fear and disgust. (shrink)

This study examined the performances of three groups of participants in interpreting metaphors in three different conditions: congruent gesture-prime conditions, opposite gesture-prime conditions, and no-prime conditions. In congruent gesture-prime conditions, each metaphor was preceded by the congruent gestural representation of metaphor schema. In opposite gesture-prime conditions, each metaphor was preceded by the opposite gestural representation of metaphor schema. The results showed that participants of congruent gesture-prime conditions had the best performance in interpreting metaphors, while participants of opposite gesture-prime conditions had (...) the worst performance. It is suggested that metaphor schema is an important part of metaphorical meaning of a metaphor. Therefore, when this part of meaning is activated by a gestural prime, metaphor comprehension is facilitated. Furthermore, when a schema is used to metaphorically describe a concept or an event, that schema and the neural network that represents it become one part of a larger interconnected neural network that represents the meaning of the metaphor. It could mean that the activation of one part of it could facilitate the activation of the whole of the network. Finally, it is emphasized that a gesture that depicts the schema of a metaphor is in fact the embodied realization of that metaphor. (shrink)

Enactivist accounts of language use generally treat concrete words in terms of motor intentionality systems and affordances for action. There is less consensus, though, regarding how abstract words are to be understood in enactivist terms. I draw on Merleau-Ponty’s later philosophy to argue, against the representationalist paradigm that has dominated the cognitive scientific and philosophical traditions, that language is fundamentally a mode of participation in our world. In particular, language orients us within our milieus in a manner that extends into (...) the depth of the idea-endowed world. This conceptualization of language allows us to see that abstract words orient us bodily just as surely as concrete words do, albeit in a manner that is more diffuse across the entirety of given situations, as I will show with an example of abstract language use in Don DeLillo’s novel Underworld. These insights are applied to some of the recent enactivist discourse to suggest some ways in which representationalism maintains a latent presence in this discourse. I conclude by pointing to developments in conceptual metaphor theory that can enrich our sense of how abstract language is involved in embodied understanding. (shrink)

Previous research showed that sensorimotor information affects the perception of properties associated with implied perceptual context during language comprehension. Three experiments addressed a novel question of whether perceptual context may contribute to a simulation of information about such out‐of‐sight objects as cast shadows. In Experiment 1, participants read a sentence that implied a particular shadow cast on a target (blinds vs. an open window) and then verified the picture of the object onto which a shadow was cast. Responses were faster (...) when the shadow of blinds cast on the object matched that implied by the sentence. However, the data did not show the same matching effect for pictures with cast shadows from an open window. In Experiments 2 and 3, we found that verification times for pictures with no cast shadows were faster when preceded by an “open window” sentence, thus suggesting that reading the sentence does not elicit a visual simulation of any specific shadow. Experiment 3 showed that the objects superimposed with a cast shadow of the blinds and blinds themselves were verified faster after reading a “blinds” sentence. However, the results of an order analysis showed the temporal stability of the “blinds shadows” effect, but the disappearance of the “blinds” effect in the second half of the data. We conclude that the results are compatible, to a lesser or greater extent, with multiple accounts, and discuss our findings in the context of a mental imagery view, a mental simulation view, and an amodal representation view. (shrink)

Journal Name: Cognitive Linguistics Issue: Ahead of print.

Cognitive theories of metaphor understanding are typically described in terms of the mappings between different kinds of abstract, schematic, disembodied knowledge. My claim in this paper is that part of our ability to make sense of metaphorical language, both individual utterances and extended narratives, resides in the automatic construction of a simulation whereby we imagine performing the bodily actions referred to in the language. Thus, understanding metaphorical expressions like ‘grasp a concept’ or ‘get over’ an emotion involve simulating what it (...) must be like to engage in these specific activities, even though these actions are, strictly speaking, impossible to physically perform. This process of building a simulation, one that is fundamentally embodied in being constrained by past and present bodily experiences, has specific consequences for how verbal metaphors are understood, and how cognitive scientists, more generally, characterize the nature of metaphorical language and thought. (shrink)

Several disciplines within the cognitive sciences have advanced the idea that people comprehend the actions of others, including the linguistic meanings they communicate, through embodied simulations where they imaginatively recreate the actions they observe or hear about. This claim has important consequences for theories of mind and meaning, such as that people’s use and interpretation of language emerges as a kind of bodily activity that is an essential part of ordinary cognition. Daniel Weiskopf presents several arguments against the idea that (...) experiential simulations play a major role in immediate language use and meaning. We offer several rebuttals to Weiskopf, in which we critique his interpretation of simulation theory, present additional psycholinguistic evidence supportive of the simulation perspective, and suggest that a more traditional theory of linguistic meaning and processing has little psychological and empirical validity.Keywords: Language; Comprehension; Embodied cognition; Embodied simulation; Linguistic meaning, Psycholinguistics. (shrink)

Distinct from nominal metaphors, predicate metaphors entail metaphorical abstraction from concrete verbs, which generally involve more action and stronger motor simulation than nouns. It remains unclear whether and how the concrete, embodied aspects of verbs are connected with abstract, disembodied thinking in the brains of L2 learners. Since English predicate metaphors are unfamiliar to Chinese L2 learners, the study of embodiment effect on English predicate metaphor processing may provide new evidence for embodied cognition and categorization models that remain controversial, and (...) offer practical insights into L2 metaphor processing and pedagogy. Hence, we aim to investigate whether the embodiment of verbs, via the activation of sensorimotor information, influences two groups of L2 learners during their comprehension of conventional and novel predicate metaphors. The results show a significant effect of embodiment: a stronger facilitation for novel predicate metaphors in both higher-level and lower-level groups, and a weaker facilitation for conventional predicate metaphors in the lower-level group. The findings demonstrate preliminary evidence for a graded effect of embodiment on predicate metaphors processing, modulated by L2 proficiency and metaphor novelty. The study supports a hybrid view of embodied cognition and reveals that sensorimotor aspects of verbs may be the intermediate entity involved in the indirect categorization. (shrink)

Several recent accounts claim that imagination is a matter of simulating perceptual acts. Although this point of view receives support from both phenomenological and empirical research, I claim that Jean-Paul Sartre's worry formulated in L'imagination (1936) still holds. For a number of reasons, Sartre heavily criticizes theories in which the sensory material of imaginative acts consists in reviving sensory impressions. Based on empirical and philosophical insights, this article explains how simulation theories of imagination can overcome Sartre's critique by paying attention (...) to the motor dimension of imagination. Intending to clarify the status of the sensory in imagination, a motor theory of imagination is presented in which the sensory component of imagination is interpreted in terms of anticipated sensory consequences of preparation for motor action. (shrink)

Name der Zeitschrift: Cognitive Linguistics Jahrgang: 27 Heft: 4 Seiten: 603-618.

I present a case study of scientific discovery, where building two functional and behavioral approximations of neurons, one physical and the other computational, led to conceptual and implementation breakthroughs in a neural engineering laboratory. Such building of external systems that mimic target phenomena, and the use of these external systems to generate novel concepts and control structures, is a standard strategy in the new engineering sciences. I develop a model of the cognitive mechanism that connects such built external systems with (...) internal models, and I examine how new discoveries, and consensus on discoveries, could arise from this external‐internal coupling and the building process. The model is based on the emerging framework of common coding, which proposes a shared representation in the brain between the execution, perception, and imagination of movement. (shrink)