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Looking at Consumer Behavior in a Moral Perspective

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Abstract

The paper suggests that consumers and their behaviors deserve (much) more attention in our field. After a few website references (about ethical shopping and ethical trade initiatives) and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks are suggested. As an open end, the paper contains some empirical references, related to consumer honesty, tax loyalty and to motives for buying organic food, and suggests the development of a consumer morality measurement instrument.

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Authors and Affiliations

  1. Norwegian School of Management BI, Universität Dortmund, P.O. Box 4676 Sofienberg, N 0506, Oslo, Norway

    Johannes Brinkmann

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  1. Johannes Brinkmann
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Brinkmann, J. Looking at Consumer Behavior in a Moral Perspective. Journal of Business Ethics 51, 129–141 (2004). https://doi.org/10.1023/B:BUSI.0000033607.45346.d2

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  • DOI: https://doi.org/10.1023/B:BUSI.0000033607.45346.d2

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