Abstract
One hundred and twenty undergraduate college students (60 males, 60 females) sampled and rated two bitters, denatonium saccharide and quinine. For each of three chemical concentrations (1/1,000,1/5,000, and 1/10,000), denatonium saccharide was rated as significantly more unpleasant than quinine by both males and females. These results, unlike those obtained with rat subjects, suggest the efficacy of adding denatonium saccharide to various toxic chemicals to deter human consumption.
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Portions of this paper were presented at the 1987 meeting of the Southwestern Comparative Psychology Association, New Orleans, LA.
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Davis, S.F., Grover, C.A. & Erickson, C.A. A comparison of the aversiveness of denatonium saccharide and quinine in humans. Bull. Psychon. Soc. 25, 462–463 (1987). https://doi.org/10.3758/BF03334741
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DOI: https://doi.org/10.3758/BF03334741