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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton May 19, 2015

How do we understand the meaning of connotations? A cognitive computational model

  • Yair Neuman

    Yair Neuman (b. 1968) is a department chair at Ben-Gurion University of the Negev. His research interests include semiotics, psychology, cultural psychology, and natural language processing. His publications include Reviving the Living: Meaning making in living systems (2008); “Automatic identification of themes in small group dynamics through the analysis of network motifs” (with D. Assaf & Y. Cohen, 2012); and “How language enables abstraction: A case study in computational cultural psychology” (with P. Turney & Y. Cohen, 2012).

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    , Yochai Cohen

    Yochai Cohen (b. 1974) is the CEO of Gilasio Coding.

    and Dan Assaf

    Dan Assaf (b. 1983) is a medical student at Tel Aviv University.

From the journal Semiotica

Abstract

Denotation is the literal sense of a word, while connotation is its extended sense. The current paper presents a cognitive computational model of the adjective’s connotation (e.g., sweet baby). We tested the model by developing a novel algorithm – ConnoSense – that identifies the sense of an attribute’s connotation. More specifically, ConnoSense identifies the sense of an attribute such as in the case of a “sweet smile” where the attribute/adjective “sweet” is used in the sense of “friendly.” Tested on a multiple-choice test of identifying the sense of a connotation (e.g., “dark thoughts”) the algorithm gained 90% accuracy and outperforms two other models that are based on vectorial semantics. These results support the validity of our model. The paper points at the importance of fusing ideas from the semiotics interpretative tradition with experimental psychological knowledge and novel methodologies of computational semantics.

About the authors

Yair Neuman

Yair Neuman (b. 1968) is a department chair at Ben-Gurion University of the Negev. His research interests include semiotics, psychology, cultural psychology, and natural language processing. His publications include Reviving the Living: Meaning making in living systems (2008); “Automatic identification of themes in small group dynamics through the analysis of network motifs” (with D. Assaf & Y. Cohen, 2012); and “How language enables abstraction: A case study in computational cultural psychology” (with P. Turney & Y. Cohen, 2012).

Yochai Cohen

Yochai Cohen (b. 1974) is the CEO of Gilasio Coding.

Dan Assaf

Dan Assaf (b. 1983) is a medical student at Tel Aviv University.

Appendix 1. The connotation test

Target adjective: WARM

Warm hug: hot (.10), wet (.11), affectionate (.32), brief (0)

warm relations: loving (.47), tense (.15), public (.14), amicable (.20)

warm welcome: affectionate (.31), adoring (.20), Royal (.09), tense (.15)

warm feelings: comforting (.25), funny (.20), pleasant (.21), mixed (.12)

warm personality: friendly (.41), split (.09), strong (.22), antisocial (.13)

warm greeting: friendly (.43), formal (.14), traditional (.16), usual (.17)

warm support: ardent (.23), public (.15), social (.14), financial (.13)

warm debate: lively (.50), public (.14), current (.13), big (.13)

warm smile: friendly (.42), big (.14), sly (.17), quick (.13)

warm memories: lovable (.22), vivid (.21), old (.12), long (.13)

warm applause: affectionate (.32), polite (.26), quiet (.21), mild (.13)

Target adjective: SWEET

sweet dream: good (.20), golden (.12), wonderful (.25), vivid (.20)

sweet revenge: gratifying (.21), political (.14), passionate (.24), ultimate (.16)

sweet smile: gentle (.49), big (.15), sugary (.15), strange (.19)

sweet baby: cute (.44), little (0), beautiful (.24), honeyed (.14)

sweet music: pleasing (.24), classical (.14), loud (.16), choral (.13)

sweet song: pleasing (.24), old (.14), popular (.15), sad (.19)

sweet child: lovable (.23), young (.17), sick (.16), small (.15)

sweet deal: satisfying (.21), fair (.17), bigger (.16), new (.12)

sweet voice: melodic (.20), male (.12), deep (.17), inner (0)

sweet memories: pleasant (.44), vivid (.20), old (.13), long (.14)

sweet charity: gratifying (.21), Christian (.13), local (.12), Muslim (.13)

sweet victory: pleasant (.40), upset (.17), great (.19), electoral (.08)

Target adjective: DEEP

deep depression: intense (.50), terrible (.21), recurrent (.13), great (.18)

deep sleep: profound (.50), feigned (.19), archetypal (.18), cold (.14)

deep trouble: serious (.21), enormous (.20), powerful (.21), financial (.13)

deep understanding: profound (.51), tacit (.19), (broad (.18), collective (.18)

deep sigh: profound (.49), collective (.17), small (.13), audible (.16)

deep emotion: strong (.21), bottomless (.14), human (.15), real (.16)

deep thoughts: profound (.52), private (.13), random (.08), happy (.14)

deep happiness: intense (.49), future (.16), human (.16), martial (.09)

deep voice: low (.10), female (.11), human (.14), male (.10)

deep secret: mysterious (.49), guarded (.15), soviet (.13), open (.11)

deep theory: abstruse (.19), low (.10), economic (.15), cognitive (.16)

deep lecture: recondite (.18), public (.13), large (.14), free (.10)

Target adjective: DARK

dark comedy: gallous (.12), broad (.10), classic (.10), black (.13)

dark humor: wicked (.20), light (.13), Jewish (.13), ethnic (.10)

dark secret: concealed (.17), little (0), soviet (.12), open (.09)

dark thoughts: evil (.57), intimate (.15), romantic (.12), intrusive (.14)

dark purpose: evil (.54), sole (.09), general (.11), main (.07)

dark vision: pessimistic (.144), clear (.1409), personal (.13), comic (.09)

dark look: threatening (.50), close (.10), fresh (.07), curios (.16)

dark deeds: sinister (.22), good (.14), heroic (.18), past (.14)

dark angel: vicious (.19), stone (.11), guardian (.09), Christmas (.10)

dark mood: gloomy (.20), good (.14), positive (.13), public (.09)

dark forces: evil (.57), armed (.12), social (.09), economic (.10)

dark magic: sinister (.23), practical (.13), ancient (.15), powerful (.17)

Target adjective: HARD

hard task: difficult (.49), solid (.11), simple (.18), joint (.13)

hard look: dispassionate (.16), brief (0), close (.17), firm (.10)

hark bargainer: dispassionate (.16), solid (.10), good (.15), trustworthy (.16)

hard winds: strong (.22), high (.12), political (.16), cold (.11)

hard blow: strong (.22), firm (.11), low (.11), single (.13)

hard liquors: strong (.22), flavored (0), organic (.08), exotic (.12)

hard drinker: intemperate (.16), young (.13), social (.14), oldest (0)

hard luck: tough (.18), good (.16), pure (.11), random 9.07)

hard feelings: negative (.17), raw (.09), bad (.13), awful (.16)

hard evidence: convincing (.20), scant (.14), recent (.17), criminal (.17)

hard time: difficult (.49), insufficient (.16), wasted (.13), tough (.18)

hard work: difficult (.48), tough (.18), extra (.09), diligent (.17)

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Published Online: 2015-5-19
Published in Print: 2015-6-1

©2015 by De Gruyter Mouton

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