Abstract
This paper outlines an adverbial approach of value, which it proposes as an alternative to a “nominalistic” one. It starts from a review of a recent book of a French economist, André Orléan, who develops, from the instance of money, a theory of value which he thinks valid for all social values. The paper criticizes the main presuppositions of Orléan’s model of value and tries to elaborate a more praxeological and a more social one.
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Notes
In The Rules of Sociological Method, Durkheim criticizes the import given by Tarde to imitation. Imitation “never expresses what is essential and characteristic in the social fact” (Durkheim 1894: 59, note 3). For a thorough exam of Durkheim’s and Tarde’s conceptions of imitation, see Karsenti (2006:162-182).
Durkheim himself viewed economic value as “a sort of power or efficacy”. As “we know the religious origins of the idea of power (…) it is seen that the ideas of economic value and of religious value are not without connection” (1912: “Conclusion,” note 2).
Cook introduces the idea of an “indirect imitation”. There is a kind of imitation in the fact that, in order to determine his conduct, an individual refers to ways of behaviour he has observed in the past. Such an imitation is indirect because, rather than directly reproducing what he sees others doing, and so doing like them, the individual reproduces the others’ behaviour within his response to his own gestures. He modifies thus his “impulsive tendencies to respond in certain ways to certain social stimuli provided by [his] own conduct” (1993: 90).
Unless the “objectiv Geist” should be considered as a psychic being.
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Acknowledgments
I am grateful to Martin Aranguren, Daniel Cefaï, Roberto Frega, Joan Stavo-Debauge, Bénédicte Zimmermann, and the anonymous reviewers for their helpful comments on an earlier version of this paper.
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Quéré, L. Value as a Social Fact: An Adverbial Approach. Hum Stud 38, 157–177 (2015). https://doi.org/10.1007/s10746-014-9333-1
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DOI: https://doi.org/10.1007/s10746-014-9333-1