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Value Priorities as Combining Core Factors Between CSR and Reputation – A Qualitative Study

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Abstract

This article explores the nature of corporate social responsibility (CSR) and corporate reputation using qualitative research approach. Specifically, the relationship between CSR and corporate reputation is examined from the viewpoint of value theory. This paper brings up for discussion the various value priorities lying in the background of CSR actions. The aim is to form categories of value priorities around CSR and reputation, based on qualitative research approach. The main concepts in this paper – CSR, reputation and value – are also defined. This paper further discusses the theory of value structure and content, which identifies certain principal values among different cultures. The data consist of eight interviews with employees of a newspaper company. The results suggest that value priorities play an influential role in CSR actions, influencing to the essence of certain reputation stories in the corporate context.

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Authors and Affiliations

  1. School of Business and Economics, University of Jyväskylä, PL 35, Jyväskylä, 40014, Finland

    Marjo Elisa Siltaoja

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  1. Marjo Elisa Siltaoja
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Correspondence to Marjo Elisa Siltaoja.

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Marjo Siltaoja is currently working as a senior researcher and lecturer of leadership and management at the University of Jyväskylä, School of Business and Economics. Her research focuses on the phenomena of responsible business, business ethics and corporate reputation.

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Siltaoja, M.E. Value Priorities as Combining Core Factors Between CSR and Reputation – A Qualitative Study. J Bus Ethics 68, 91–111 (2006). https://doi.org/10.1007/s10551-006-9042-4

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