Skip to main content
Log in

Ethical Judgments in Business Ethics Research: Definition, and Research Agenda

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

Decades of empirical and theoretical research has produced an extensive literature on the ethical judgments construct. Given its importance to understanding people’s ethical choices, future research should explore the psychological processes that produce ethical judgments. In this paper, the authors discuss two steps needed to advance this effort. First, they note that the business ethics literature lacks a single, generally accepted definition of ethical judgments. After reviewing several extant definitions, the authors offer a definition of the construct and discuss its advantages. Second, future ethical judgment research would benefit from greater integration between theories of ethical decision making and theories of social cognition. Drawing upon the Hunt–Vitell (Journal of Macromarketing 6(Spring), 5–15, 1986; In: N. C. Smith and J. A. Quelch (eds.), Ethics in Marketing. Irwin, Homewood, IL, pp. 775–784, 1992) model and the heuristic-systematic model (Chaiken, Journal of Personality and Social Psychology 39(November), 752–766, 1980), the authors present a brief research agenda intended to stimulate research on the psychological processes behind ethical judgments.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Akaah, I. (1989). Difference in research ethics judgments between male and female marketing professionals. Journal of Business Ethics, 8(May), 375–381.

    Article  Google Scholar 

  • Akaah, I. (1996). The influence of organizational rank and role on marketing professionals’ ethical judgments. Journal of Business Ethics, 15(June), 605–613.

    Article  Google Scholar 

  • Akaah, I. (1997). Influence of deontological and teleological factors on research ethics evaluations. Journal of Business Research, 39(June), 71–80.

    Article  Google Scholar 

  • Anderson, N. H. (1981). Foundations of Information Integration Theory. New York: Academic Press.

    Google Scholar 

  • Barnett, T. and C. Vaicys (2000). The moderating effect of ethical work climate on ethical judgments and behavioral intentions. Journal of Business Ethics, 27(October), 351–362.

    Article  Google Scholar 

  • Baron, J. (1988). Thinking and Deciding. Cambridge: Cambridge University Press.

    Google Scholar 

  • Bohner, G., Frank, E., & Erb, H.-P. (1998). Heuristics processing of distinctiveness information in minority and majority influence. European Journal of Social Psychology, 28(September-October), 855–860. doi:10.1002/(SICI)1099-0992(199809/10)28:5<855::AID-EJSP894>3.0.CO;2-P.

    Article  Google Scholar 

  • Gerd, B. (1998). Rank Susanne, Reinhard Marc-Andre, Einwiller Sabine, Erb Hans-Peter. Motivational determinants of systematic processing: expectancy moderates effects of desired confidence on processing effort. European Journal of Social Psychology, 28(March), 185–206.

    Article  Google Scholar 

  • Burns Jane, O. (1995). Keicker Pamela. Tax practitioner ethics: an empirical investigation of organizational consequences. Journal of the American Tax Association, 17(Fall), 20–49.

    Google Scholar 

  • Shelly, C. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39(November), 752–766. doi:10.1037/0022-3514.39.5.752.

    Article  Google Scholar 

  • Shelly, C. (1987). The heuristic model of persuasion. In: Zanna M.P., Olson J.P., Herman C.P, (eds.), Social Influence: The Ontario Symposium, volume 5. Hillsdale, NJ: Lawrence Erlbaum Associates, p. 3-40.

    Google Scholar 

  • Shelly, C. (1983). Eagly Alice H. Communication modality as a determinant of persuasion: the role of communicator salience. Journal of Personality and Social Psychology, 45(August), 241–256.

    Article  Google Scholar 

  • Christie, P. (2003). Maria, Kwan Ik-Whan G., Stoeberl Philipp A., Baumhart Raymond. A cross-cultural comparison of ethical attitudes of business managers: India, Korea, and the United States. Journal of Business Ethics, 46(September), 263–287. doi:10.1023/A:1025501426590.

    Article  Google Scholar 

  • Ruud, C, Aarts Henk. (2003). On the role of processing goals in evaluative judgments of environments: Effects on memory–judgment relations. Journal of Environmental Psychology, 23(September), 289–299.

    Article  Google Scholar 

  • Davis James, R., & Welton Ralph, E. (1991). Professional ethics: business students’ perceptions. Journal of Business Ethics, 10(June), 451–463. doi:10.1007/BF00382829.

    Article  Google Scholar 

  • DeConinck James, Lewis William. (1997). The influence of deontological and teleological considerations and ethical climate on sales managers’ intentions to reward or punish sales force behavior. Journal of Business Ethics, 16(April), 497–506.

    Article  Google Scholar 

  • Dubinsky Alan, J, Nataraajan Rajan, Huang Wen-Yeh. (2004). The influence of moral philosophy on retail salespeople’s ethical perceptions. The Journal of Consumer Affairs, 38(Winter), 297–319.

    Google Scholar 

  • DuPont Ann, M., & Craig Jane, S. (1996). Does management experience change the ethical perceptions of retail salespeople? A comparison of the ethical perceptions of current students with those of recent graduates. Journal of Business Ethics, 15(August), 815–826. doi:10.1007/BF00381850.

    Article  Google Scholar 

  • Emerson Tisha, L., & Conroy Stephen, J. (2004). Have ethical attitudes changed? An intertemporal comparison of the ethical perceptions of college students in 1985 and 2001. Journal of Business Ethics, 50(March), 167–176. doi:10.1023/B:BUSI.0000022126.48574.6e.

    Article  Google Scholar 

  • Seymour, E. Cognitive experiential self-theory. In: Pervin L. editor. Handbook of Personality: Theory and Research. New York: Guilford Press, 1990. p. 165-192.

    Google Scholar 

  • Seymour, E, Pacini Rosemary, Denes-Raj Veronika, Heier Harriet. (1996). Individual differences in intuitive-experiential and analytical-rational thinking styles. Journal of Personality and Social Psychology, 71(August), 390–405.

    Article  Google Scholar 

  • Erffmeyer Robert, C., & Keillor Bruce, D. LeClair Debbie Thorne. (1999). An empirical investigation of japanese consumer ethics. Journal of Business Ethics, 18(January), 35–50. doi:10.1023/A:1006025724126.

    Article  Google Scholar 

  • Azize, E. (2002). Arikan Semra. Gender differencces in ethical perceptions of salespeople: an empirical examination in Turkey. Journal of Business Ethics, 40(October), 247–260.

    Article  Google Scholar 

  • Gelso Brett, R., & Peterson Jeffrey, M. (2005). The influence of ethical attitudes on the demand for environmental recreation: incorporating lexicographic preferences. Ecological Economics, 53(April), 35–45. doi:10.1016/j.ecolecon.2004.01.021.

    Article  Google Scholar 

  • Herndon Neil, C, Fraedrich John P., Yeh Quey-Jen. (2001). An investigation of moral values and the ethical content of the corporate culture: Taiwanese versus US sales people. Journal of Business Ethics, 30(March), 73–85. doi:10.1023/A:1006493907563.

    Article  Google Scholar 

  • Honeycuttt Earl, D., Jr, Glassman Myron, Zugelder Michael T., Karande Kiran. (2001). Determinants of ethical behavior: a study of auto salespeople. Journal of Business Ethics, 32(July), 69–79. doi:10.1023/A:1010704409683.

    Article  Google Scholar 

  • Hunt Shelby, D., Vasquez-Parraga Arturo. (1993). Organizational consequences, marketing ethics, and salesforce supervision. JMR Journal of Marketing Research, 30(February), 78–90. doi:10.2307/3172515.

    Article  Google Scholar 

  • Hunt Shelby, D., & Vitell Scott, M. (1986). A general theory of marketing ethics. Journal of Macromarketing, 6(Spring), 5–15. doi:10.1177/027614678600600103.

    Article  Google Scholar 

  • Hunt Shelby, D., & Vitell Scott, M. (1992). The General Theory of Marketing Ethics: A retrospective and Revision. In: Smith N.C., Quelch J.A, (eds.), Ethics in Marketing. Homewood, IL: Irwin, p. 775-784.

    Google Scholar 

  • Hunt Shelby, D., & Vitell Scott, M. (2006). The general theory of marketing ethics: a revision and three questions. Journal of Macromarketing, 26(December), 1–11.

    Google Scholar 

  • Jaffe, E. D. and H. Pasternak: 2006, ‹Moral Intensity as a Predictor of Social Responsibility’, Business Ethics: European Review 15(January), 53–63.

    Google Scholar 

  • Jones Thomas, M. (1991). Ethical Decision making by individuals in organizations: an issue contingent model. Academy of Management Review, 16(February), 366–395. doi:10.2307/258867.

    Article  Google Scholar 

  • Jeri, J, Middleton Karen. (2007). Ethical Decision making by consumers: the roles of product harm and consumer vulnerability. Journal of Business Ethics, 70(February), 247–264.

    Article  Google Scholar 

  • Kardes Frank, R., Posavac Steven, S., & Cronley Maria, L. (2004). Consumer inference: a review of processes, bases, and judgment contexts. Journal of Consumer Psychology, 14(July), 230–256. doi:10.1207/s15327663jcp1403_6.

    Article  Google Scholar 

  • Kidwell Jeaneen, M., Stevens Robert, E., & Bethke Art, L. (1987). Differences in ethical perceptions between male and female managers: myth or reality?. Journal of Business Ethics, 6(August), 489–493. doi:10.1007/BF00383291.

    Article  Google Scholar 

  • Berverly, K, Chatterjee Abha, Lundquist Arlene R. (2002). Factors related to the cognitive moral development of business students and business professionals in India and the United States: nationality, education, sex, and gender. Journal of Business Ethics, 35(February), 255–268.

    Article  Google Scholar 

  • Levin Aron, M, Dato-on Mary Conway, Rhee Kenneth. (2004). money for nothing and hits for free: the ethics of downloading music from peer-to-peer websites. Journal of Marketing Theory and Practice, 12(Winter), 48–60.

    Google Scholar 

  • May Douglas, R., & Pauli Kevin, P. (2002). The role of moral intensity in ethical decision making: a review and investigation of moral recognition, evaluation, and intention. Business & Society, 41(March), 84–118.

    Article  Google Scholar 

  • Mayo Michael, A., & Marks Lawrence, J. (1990). An empirical investigation of a general theory of marketing ethics. Journal of the Academy of Marketing Science, 18(Spring), 163–172. doi:10.1007/BF02726432.

    Article  Google Scholar 

  • McMahon Joan. (2007). Harvey Robert. The effect of moral intensity on ethical judgment. Journal of Business Ethics, 72(June), 335–357.

    Article  Google Scholar 

  • Bülent, M. (1998). Organizational consequences, marketing ethics, and salesforce supervision: further empirical evidence. Journal of Business Ethics, 17(March), 333–352.

    Article  Google Scholar 

  • Shanye, M. (1991). Marketing ethics and education. Journal of Business Ethics, 8(August), 625–632.

    Article  Google Scholar 

  • Muncy James, A, Vitell Scott J. (1992). Consumer Ethics: an empirical investigation of the ethical beliefs of the final consumer. Journal of Business Research, 24(June), 297–311. doi:10.1016/0148-2963(92)90036-B.

    Article  Google Scholar 

  • Muthukrishnan, A.V., & Ramaswami, S. (1999). Contextual effects on the revision of evaluative judgments: An extension of the omission-detection framework. The Journal of Consumer Research, 26(June), 70–84. doi:10.1086/209551.

    Article  Google Scholar 

  • O’Fallon Michael, J., & Butterfield Kenneth, D. (2005). A Review of the ethical decision making literature: 1996-2003. Journal of Business Ethics, 59(July), 375–413. doi:10.1007/s10551-005-2929-7.

    Article  Google Scholar 

  • Pelham Brett, W, Neter Efrat. (1995). The Effect of Motivation of Judgment Depends on the Difficulty of the Judgment. Journal of Personality and Social Psychology, 68(April), 581–594. doi:10.1037/0022-3514.68.4.581.

    Article  Google Scholar 

  • Petty Richard, E., & Cacioppo John, T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.

    Google Scholar 

  • Petty Richard, E., & Unnava, H Rao, Strathman Alan J. (1991). Theories of attitude change. In: Robertson TJ, Kassarjian HH, (eds.). Handbook of consumer behavior. Englewood Cliffs NJ: Prentice-Hall, p. 241–80.

    Google Scholar 

  • Pieters Rik, G.M, Verplanken Bas. (1995). Intention-behavior consistency: effects of consideration set size, involvement, and need for cognition. European Journal of Social Psychology, 25(September), 531–543. doi:10.1002/ejsp.2420250505.

    Article  Google Scholar 

  • Priester Joseph, R., & Petty Richard, E. (2003). The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness. Journal of Consumer Psychology, 13(October), 408–421. doi:10.1207/S15327663JCP1304_08.

    Article  Google Scholar 

  • Reidenbach, R, Eric, Robin Donald P. (1998). Some initial steps toward improving the measurement of ethical evaluations of marketing activities. Journal of Business Ethics, 7(November), 871–879. doi:10.1007/BF00383050.

    Google Scholar 

  • Reidenbach, R, Eric, Robin Donald P., Dawson Lyndon. (1991). An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups. Journal of the Academy of Marketing Science, 19(Spring), 83–92. doi:10.1007/BF02726000.

    Article  Google Scholar 

  • Rest James, R. Moral. (1986). Development: Advances in Research and Theory. New York: Praeger.

    Google Scholar 

  • Robin Donald, P., Reidenbach Eric, R., & Forrest, P.J. (1996). The perceived importance of an ethical issue as an influence on the ethical decision making of ad managers. Journal of Business Research, 35(January), 17–28. doi:10.1016/0148-2963(94)00080-8.

    Article  Google Scholar 

  • Schepers Donald, H. (2003). Machiavellianism, profit and the dimensions of ethical judgment: a study of impact. Journal of Business Ethics, 42(February), 339–352. doi:10.1023/A:1022552610368.

    Article  Google Scholar 

  • Norbert, S. Feelings as information: informational and motivational functions of affective states. In: Higgins T., Sorrentino R., editors, Handbook of Motivation and Cognition: Foundations of Social Behavior. New York: Guilford Press; 1990. p. 527-561.

    Google Scholar 

  • Norbert, S. Bless Herbert. Constructing reality and its alternatives: an inclusion/exclusion model of assimilation and contrast effects in social judgments. In: Martin L.L., editor, The Construction of Social Judgments. Hillsdale: NJ: Lawrence Erlbaum Associates; 1992. p. 217-245.

    Google Scholar 

  • Schwepker Charles, H. (1999). Understanding salespeoples’ intention to behave unethically: the effects of perceived competitive intensity, cognitive moral development and moral judgment. Journal of Business Ethics, 21(October), 303–316. doi:10.1023/A:1005950108509.

    Article  Google Scholar 

  • Schwepker Charles, H., & Ingram Thomas, N. (1996). Improving sales performance through ethics: the relationship between salesperson moral judgment and job performance. Journal of Business Ethics, 11(November), 1151–1160. doi:10.1007/BF00412814.

    Article  Google Scholar 

  • Simon Herbert, A. (1955). A behavioral model of rational choice. The Quarterly Journal of Economics, 69(February), 99–118. doi:10.2307/1884852.

    Article  Google Scholar 

  • Simon Herbert, A. Rationality in psychology and economics. In: Hogarth RM, Reder MW, editors. Rational Choice. Chicago: University of Chicago Press, 1987. p. 25-40.

    Google Scholar 

  • Singh Jatinder, J., & Vitell Scott, J, Al-Khatib Jamal, Irvine Clark. (2007). The role of moral intensity and personal moral philosophies in the ethical decision making of marketers: a cross-cultural comparison of China and the United States. Journal of International Marketing, 15(June), 86–112.

    Google Scholar 

  • Anusorn, S. (1993). Ethical perceptions of marketers: the interaction effects of machiavellianism and organizational ethical culture. Journal of Business Ethics, 12(May), 407–418.

    Article  Google Scholar 

  • Smith, N. (2007). Craig. Cooper-Martin Elizabeth. Ethics and target marketing: the roles of product harm and consumer vulnerability. Journal of Business Ethics, 61(July), 1–20.

    Google Scholar 

  • Sparks John, R., & Hunt Shelby, D. (1998). Marketing researcher ethical sensitivity: conceptualization, measurement, and exploratory investigation. Journal of Marketing, 62(April), 92–109. doi:10.2307/1252163.

    Article  Google Scholar 

  • Andrew, S., Dunfee Thomas W., Bailey Wendy J. (2004). Does national context matter in ethical decision making? An empirical test of integrative social contracts theory. Academy of Management Journal, 47(August), 610–620.

    Article  Google Scholar 

  • Stevenson Thomas, H., & Bodkin Charles, D. (1998). A cross-national comparison of university students’ perceptions regarding the ethics and acceptability of sales practices. Journal of Business Ethics, 17(January), 14–25.

    Google Scholar 

  • Zaid, S., Vitell Scott J., Rawwas Mohammed Y.A. (2003). Consumer ethics: determinants of ethical beliefs of African-Americans. Journal of Business Ethics, 46(August), 175–186.

    Article  Google Scholar 

  • John, T., Nwachukwu Osita N. (1988). Cross cultural business ethics: ethical beliefd differences between blacks and whites. Journal of Business Ethics, 7(October), 746–754.

    Google Scholar 

  • Amos, T. (1977). Features of similarity. Psychological Review, 84(July), 327–352.

    Article  Google Scholar 

  • Sean, V., Barnett Tim. (2007). Perceived organizational ethics and the ethical decisions of sales and marketing professionals. Journal of Personal Selling & Sales Management, 27(Fall), 373–388.

    Article  Google Scholar 

  • Valentine Sean, R., & Rittenburg Terri, L. (2004). Spanish and American business professionals’ ethical evaluation in global situations. Journal of Business Ethics, 51(April), 1–14. doi:10.1023/B:BUSI.0000032384.74020.a8.

    Article  Google Scholar 

  • Bas, V. (1993). Need for cognition and external information search: responses to time pressures during decision making. Journal of Research in Personality, 27(September), 238–252.

    Article  Google Scholar 

  • Vitell Scott, J., Paolillo Joseph, G.P., & Singh Jatinder, J. (2005). Religiosity and consumer ethics. Journal of Business Ethics, 57(March), 175–181. doi:10.1007/s10551-004-4603-x.

    Article  Google Scholar 

  • Volkema, R.J. (1999). Ethicality in negotiations: an analysis of perceptual similarities and differences between Brazil and the United States. Journal of Business Research, 45(May), 59–67. doi:10.1016/S0148-2963(98)00056-3.

    Article  Google Scholar 

  • Weber, J.: 1993, Assessing the Role of the Moral Issue and Its Intensity upon Managerial Decision Making. Proceedings of the International Association of Business and Society 4, 390–394.

  • Weeks William, A., Longenecker Justin, G., McKiney Joseph, A., & Moore Carlos, W. (2005). The role of mere exposure effect on ethical tolerance: a two-study approach. Journal of Business Ethics, 58(June), 281–294. doi:10.1007/s10551-004-2167-4.

    Article  Google Scholar 

  • Dirk, W. (2000). Dissociative affective and associative priming effects in the lexical decision task: Yes versus no responses to word targets reveal evaluative judgment tendencies. Journal of Experimental Psychology Learning, Memory, and Cognition, 26(March), 456–469.

    Article  Google Scholar 

  • Wheeler, S., Christian, Petty Richard E., Bizer George Y. (2005). Self-schema matching and attitude change: situational and dispositional determinants of message elaboration. The Journal of Consumer Research, 31(March), 787–797. doi:10.1086/426613.

    Article  Google Scholar 

  • Bijou, Y., Lester David. (2008). Reflections on rational choice – the existence of systematic irrationality. Journal of Socio-Economics, 37(June), 1218–1233.

    Article  Google Scholar 

  • Gal, Z., Diehl Kristin, Ariely Dan. (2006). Hedonic versus informational evaluations: task dependent preferences for sequences of outcomes. Journal of Behavioral Decision Making, 19(July), 191–211.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to John R. Sparks.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Sparks, J.R., Pan, Y. Ethical Judgments in Business Ethics Research: Definition, and Research Agenda. J Bus Ethics 91, 405–418 (2010). https://doi.org/10.1007/s10551-009-0092-2

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-009-0092-2

Keywords

Navigation