Abstract
Previous research has suggested that repeated exposure to novel stimuli produces changes in their connotative meaning, but that some delay may be required for this effect. Thirty-six undergraduates viewed nonsense syllables in various frequencies, then rated them for pleasantness following no delay (Condition 1) or following a delay which provided cognitive activity presumably facilitating or inhibiting rehearsal (Conditions 2 and 3). In all three conditions, both judged pleasantness and recall were a linear increasing function of log exposure frequency; no main effect of condition nor interaction of Condition by Frequency was found. The results suggest a rating delay may not always be needed for “mere exposure” effects.
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References
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Stang, D. J. Effects of “mere exposure” on learning and affect. Journal of Personality and Social Psychology, 1975, 31, 7–12.
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Results presented here have been presented at the annual meeting of the APA, Washington, D.C., September 1976.
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Stang, D.J., Faranda, J. & Tantillo, J. Learning mediates the exposure-attraction relationship: More evidence. Bull. Psychon. Soc. 9, 19–20 (1977). https://doi.org/10.3758/BF03336916
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DOI: https://doi.org/10.3758/BF03336916