Abstract
Under the guise of serving in an experiment on speech perception, Ss listened to a short speech under one of four conditions. The speech was spoken either dramatically or seriously, and the speech either was or was not accompanied by sound effects. Measures were taken on Ss’ moods, attitude, and recall of the speech. Results showed more persuasion for the serious than for the dramatic version of the speech. However, the serious/dramatic and sound/no-sound manipulations interacted in determining mood ratings. Overall, attitudinal acceptance was independent of the affect expressed by Ss. The results were interpreted as supporting Leventhal’s (1970) parallel response model.
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Vincenzo, J., Hendrick, C. Impact of sound effects and dramatic speech style on speaker perception, attitudes, and speech recall. Bull. Psychon. Soc. 3, 434–436 (1974). https://doi.org/10.3758/BF03333518
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DOI: https://doi.org/10.3758/BF03333518