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Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations

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Abstract

The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. Suggestions for future scale development are also provided.

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Authors and Affiliations

  1. Department of Management and Marketing, University of Mississippi, University, MS, 38677, U.S.A

    Scott J. Vitell & Foo Nin Ho

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  1. Scott J. Vitell
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  2. Foo Nin Ho
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Vitell, S.J., Ho, F.N. Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations. Journal of Business Ethics 16, 699–717 (1997). https://doi.org/10.1023/A:1017985121114

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