Virtue theory as a dynamic theory of business

Journal of Business Ethics 28 (2):159 - 178 (2000)
This paper develops a meta-theory of business based on virtue theory which links the concept of virtues, the common good, and the dynamic economy into a unifying and comprehensive theory of business. Traditional theories and models of business have outlived their usefulness as they are unable to adequately explain social reality. Virtue theory shows firms that pursue ethically-driven strategies can realise a greater profit potential than those firms who currently use profit-driven strategies. The theory expounds that the business of business is ethical business and that the crises that business and society face today are crises of leadership and ethics. The issues of leadership and corporate social responsibility are discussed in the context of the proposed theory
Keywords common good  corporate social responsibility  dynamic economy  ethical leadership  sustainable competitive advantage  virtue theory
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DOI 10.2307/25074409
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Geoff Moore (2015). Corporate Character, Corporate Virtues. Business Ethics: A European Review 24 (S2):99-114.

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