The ethics of food advertising targeted toward children: Parental viewpoint [Book Review]

Journal of Business Ethics 91 (2):299 - 311 (2010)
Abstract
The children’s market has become significantly more important to marketers in recent years. They have been spending increasing amounts on advertising, particularly of food and beverages, to reach this segment. At the same time, there is a critical debate among parents, government agencies, and industry experts as to the ethics of food advertising practices aimed toward children. The␣present study examines parents’ ethical views of food advertising targeting children. Findings indicate that parents’ beliefs concerning at least some dimensions of moral intensity are significantly related to their ethical judgments and behavioral intentions of food advertising targeting children as well as the perceived moral intensity of the situation.
Keywords parents  children  ethics  food advertising
Categories (categorize this paper)
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
 
Download options
PhilPapers Archive


Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 10,374
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA

View all 7 references

Citations of this work BETA
Similar books and articles
Yvonne Raley (2006). Food Advertising, Education, and the Erosion of Autonomy. International Journal of Applied Philosophy 20 (1):67-79.
Analytics

Monthly downloads

Added to index

2009-05-18

Total downloads

149 ( #4,781 of 1,096,862 )

Recent downloads (6 months)

15 ( #9,403 of 1,096,862 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Start a new thread
Order:
There  are no threads in this forum
Nothing in this forum yet.