Journal of Business Ethics 35 (3):191 - 205 (2002)
|Abstract||Public relations literature laments the lack of a theoretical base for the practice and ethics of public relations. Drawing primarily upon Koehn (The Ground of Professional Ethics, 1994) and Hutton (Public Relations Review, 1999), this paper proposes such a theoretical ground.The paper adopts Hutton's assertion that "the central organizing theme of public relations theory and practice" is relationships(Hutton, 1999, p. 209). It also relies upon Koehn (1994) to provide a theoretical discussion of the nature of professions, and the ground upon which professional ethics and public trust in the professions are based. It concludes, from a Koehnian perspective, that for public relations to move from the expertise and contractual models of practice into a covenantal model as a profession worthy of public trust, the field must devote itself to a defined human good (relationships), and must be grounded in a public pledge to serve this good|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Mathew Cabot (2005). Moral Development and Pr Ethics. Journal of Mass Media Ethics 20 (4):321 – 332.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
Elspeth Tilley (2005). The Ethics Pyramid: Making Ethics Unavoidable in the Public Relations Process. Journal of Mass Media Ethics 20 (4):305 – 320.
Thomas H. Bivins (1993). Public Relations, Professionalism, and the Public Interest. Journal of Business Ethics 12 (2):117 - 126.
Kevin Stoker & Megan Stoker (2012). The Paradox of Public Interest: How Serving Individual Superior Interests Fulfill Public Relations' Obligation to the Public Interest. Journal of Mass Media Ethics 27 (1):31-45.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
Cornelius B. Pratt (1991). Public Relations: The Empirical Research on Practitioner Ethics. Journal of Business Ethics 10 (3):229 - 236.
Kathy Fitzpatrick & Candace Gauthier (2001). Toward a Professional Responsibility Theory of Public Relations Ethics. Journal of Mass Media Ethics 16 (2 & 3):193 – 212.
Thomas H. Bivins (1989). Are Public Relations Texts Covering Ethics Adequately? Journal of Mass Media Ethics 4 (1):39 – 52.
Shannon A. Bowen (2010). An Overview of the Public Relations Function. Business Expert Press.
Added to index2009-01-28
Total downloads8 ( #123,161 of 549,125 )
Recent downloads (6 months)1 ( #63,361 of 549,125 )
How can I increase my downloads?