Routledge & Kegan Paul (1986)
In one form or another, social norms governing reciprocal behavior between individuals exist in all human societies of record. Such norms are institutionalized in social, political, and legal practices; they are internalized as expectations and behavioral dispositions in individuals. But the content of those norms differs widely from society to society, individual to individual. This book gives a normative argument for a particular content for the norms of reciprocity – a particular account of the meaning of making a fitting and proportional return to others for the good (or ill) received from them, as well as an account of how that content should be internalized as a virtue, and institutionalized as a practice.
Keywords Ethics  Reciprocity (Psychology  Values  Social ethics
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Call number BJ1012.B422 1986
ISBN(s) 0226041069
DOI 10.2307/2185455
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Shannon Vallor (2010). Social Networking Technology and the Virtues. Ethics and Information Technology 12 (2):157-170.

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