The CSR-Quality trade-off: When can corporate social responsibility and corporate ability compensate each other? [Book Review]
Journal of Business Ethics 74 (3):233 - 252 (2007)
|Abstract||This paper investigates under what conditions a good corporate social responsibility (CSR) can compensate for a relatively poor corporate ability (CA) (quality), and vice versa. The authors conducted an experiment among business administration students, in which information about a financial services company’s CA and CSR was provided. Participants indicated their preferences for the company’s products, stocks, and jobs. The results show that for stock and job preferences, a poor CA can be compensated by a good CSR. For product preferences, a poor CA could not be compensated by a good CSR, at least when people thought that CA is personally relevant to them. Furthermore, a poor CSR could be compensated by a good CA for product, stocks, and job preferences.|
|Keywords||applicant attitudes consumer attitudes corporate ability corporate social responsibility investor attitudes personal relevance trade-offs|
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