“Why Don't Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 104 (4):449-460 (2011)
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers’ assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions.
|Keywords||Corporate social responsibility Consumer behavior Purchase intention Qualitative research|
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References found in this work BETA
Pat Auger & Timothy M. Devinney (2007). Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions. Journal of Business Ethics 76 (4):361 - 383.
Jeffery Bray, Nick Johns & David Kilburn (2011). An Exploratory Study Into the Factors Impeding Ethical Consumption. Journal of Business Ethics 98 (4):597 - 608.
Paul C. Godfrey & Nile W. Hatch (2007). Researching Corporate Social Responsibility: An Agenda for the 21st Century. [REVIEW] Journal of Business Ethics 70 (1):87 - 98.
Isabelle Maignan (2001). Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison. [REVIEW] Journal of Business Ethics 30 (1):57 - 72.
Longinos Marin & Salvador Ruiz (2007). “I Need You Too!” Corporate Identity Attractiveness for Consumers and the Role of Social Responsibility. Journal of Business Ethics 71 (3):245 - 260.
Citations of this work BETA
Catherine Janssen, Joëlle Vanhamme, Adam Lindgreen & Cécile Lefebvre (2014). The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers' Perception of Fit with Corporate Social Responsibility. Journal of Business Ethics 119 (1):45-57.
Verena Gruber & Bodo B. Schlegelmilch (2013). How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics 121 (1):1-17.
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