“Why Don't Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 104 (4):449-460 (2011)
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers’ assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions.
|Keywords||Corporate social responsibility Consumer behavior Purchase intention Qualitative research|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Pat Auger & Timothy M. Devinney (2007). Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions. Journal of Business Ethics 76 (4):361 - 383.
Jeffery Bray, Nick Johns & David Kilburn (2011). An Exploratory Study Into the Factors Impeding Ethical Consumption. Journal of Business Ethics 98 (4):597 - 608.
Paul C. Godfrey & Nile W. Hatch (2007). Researching Corporate Social Responsibility: An Agenda for the 21st Century. [REVIEW] Journal of Business Ethics 70 (1):87 - 98.
Isabelle Maignan (2001). Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison. [REVIEW] Journal of Business Ethics 30 (1):57 - 72.
Longinos Marin & Salvador Ruiz (2007). “I Need You Too!” Corporate Identity Attractiveness for Consumers and the Role of Social Responsibility. Journal of Business Ethics 71 (3):245 - 260.
Citations of this work BETA
Catherine Janssen, Joëlle Vanhamme, Adam Lindgreen & Cécile Lefebvre (2014). The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers' Perception of Fit with Corporate Social Responsibility. Journal of Business Ethics 119 (1):45-57.
Verena Gruber & Bodo B. Schlegelmilch (2013). How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics 121 (1):1-17.
Similar books and articles
Alan Pomering & Sara Dolnicar (2009). Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? [REVIEW] Journal of Business Ethics 85 (Supp. 2):285 - 301.
Mark D. Groza, Mya R. Pronschinske & Matthew Walker (2011). Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR. Journal of Business Ethics 102 (4):639-652.
Marjo Elisa Siltaoja (2006). Value Priorities as Combining Core Factors Between CSR and Reputation – a Qualitative Study. Journal of Business Ethics 68 (1):91 - 111.
Béatrice Parguel, Florence Benoît-Moreau & Fabrice Larceneux (2011). How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication. [REVIEW] Journal of Business Ethics 102 (1):15-28.
James A. H. S. Hine & Lutz Preuss (2009). “Society is Out There, Organisation is in Here”: On the Perceptions of Corporate Social Responsibility Held by Different Managerial Groups. [REVIEW] Journal of Business Ethics 88 (2):381 - 393.
Longinos Marin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1):65 - 78.
Longinos Matin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1):65 - 78.
Diana C. Robertson (2009). Corporate Social Responsibility and Different Stages of Economic Development: Singapore, Turkey, and Ethiopia. [REVIEW] Journal of Business Ethics 88 (4):617 - 633.
Ziva Sharp & Nurit Zaidman (2010). Strategization of Csr. Journal of Business Ethics 93 (1):51 - 71.
Maria Grafström & Karolina Windell (2011). The Role of Infomediaries: CSR in the Business Press During 2000–2009. [REVIEW] Journal of Business Ethics 103 (2):221-237.
Lisa Whitehouse (2006). Corporate Social Responsibility: Views From the Frontline. [REVIEW] Journal of Business Ethics 63 (3):279 - 296.
Linda C. Rodríguez (2007). How Do Managers Choose CSR Strategy. Proceedings of the International Association for Business and Society 18:240-244.
Isabel Carrero & Carmen Valor (2011). Slaves of Market Information. Proceedings of the International Association for Business and Society 22:352-363.
C. B. Bhattacharya (2010). Marketing's Consequences. Business Ethics Quarterly 20 (4):617-641.
Added to index2011-11-22
Total downloads28 ( #63,832 of 1,102,446 )
Recent downloads (6 months)10 ( #21,157 of 1,102,446 )
How can I increase my downloads?