Strengthening Stakeholder–Company Relationships through Mutually Beneficial Corporate Social Responsibility Initiatives
Journal of Business Ethics 85:257 - 272 (2009)
|Abstract||Corporate social responsibility (CSR) continues to gain attention atop the corporate agenda and is by now an important component of the dialogue between companies and their stakeholders. Nevertheless, there is still little guidance as to how companies can implement CSR activity in order to maximize returns to CSR investment. Theorists have identified many company-favoring outcomes of CSR; yet there is a dearth of research on the psychological mechanisms that drive stakeholder responses to CSR activity. Borrowing from the literatures on meansend chains and relationship marketing, we propose a conceptual model that explains how CSR provides individual stakeholders with numerous benefits (functional, psychosocial, and values) and how the type and extent to which a stakeholder derives these benefits from CSR initiatives influences the quality of the relationship between the stakeholder and the company. The paper discusses the implications of these insights and highlights a number of areas for future research|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Longinos Matin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1):65 - 78.
Longinos Marin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1).
Julie Pirsch, Shruti Gupta & Stacy Landreth Grau (2007). A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study. Journal of Business Ethics 70 (2):125 - 140.
Francis Weyzig (2009). Political and Economic Arguments for Corporate Social Responsibility: Analysis and a Proposition Regarding the Csr Agenda. Journal of Business Ethics 86 (4):417 - 428.
Heledd Jenkins (2006). Small Business Champions for Corporate Social Responsibility. Journal of Business Ethics 67 (3):241 - 256.
Yuan-Shuh Lii & Monle Lee (2012). Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. Journal of Business Ethics 105 (1):69-81.
James A. H. S. Hine & Lutz Preuss (2009). “Society is Out There, Organisation is in Here”: On the Perceptions of Corporate Social Responsibility Held by Different Managerial Groups. Journal of Business Ethics 88 (2):381 - 393.
Hae-Ryong Kim, Moonkyu Lee, Hyoung-Tark Lee & Na-Min Kim (forthcoming). Corporate Social Responsibility and Employee–Company Identification. Journal of Business Ethics.
Simon Knox, Stan Maklan & Paul French (2005). Corporate Social Responsibility: Exploring Stakeholder Relationships and Programme Reporting Across Leading FTSE Companies. Journal of Business Ethics 61 (1):7 - 28.
Jill A. Brown & William R. Forster (2013). CSR and Stakeholder Theory: A Tale of Adam Smith. Journal of Business Ethics 112 (2):301-312.
Added to index2009-01-28
Total downloads69 ( #12,557 of 548,969 )
Recent downloads (6 months)5 ( #15,091 of 548,969 )
How can I increase my downloads?