Education's role in professionalizing public relations: A progress report

Journal of Mass Media Ethics 4 (1):92 – 105 (1989)
Public relations (PR) is trying to gain professional status by stressing specialized education for the field. Results are mixed, at best. Most practitioners have had educations in some aspects of communication, but so far only a small (though growing) number acknowledge it as being in public relations per se. Furthermore, when certain key attributes of professionalism are measured, practitioners with formal educations in public relations differ little from those without such educations
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DOI 10.1080/08900528909358334
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