Argumentation as Rational Persuasion

Argumentation 26 (1):71-81 (2012)
Abstract
I argue that argumentation is not to be identified with (attempted) rational persuasion, because although rational persuasion appears to consist of arguments, some uses of arguments are not attempts at rational persuasion. However, the use of arguments in argumentative communication to try to persuade is one kind of attempt at rational persuasion. What makes it rational is that its informing ideal is to persuade on the basis of adequate grounds, grounds that make it reasonable and rational to accept the claim at issue
Keywords Argument  Persuasion  Rational persuasion  Advertising  Inquiry  Problem-solving  Decision making
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