Why we need memetics

Behavioral and Brain Sciences 29 (4):349-350 (2006)
Memes are not best understood as semantic information stored in brains, but rather, as whatever is imitated or copied in culture. Whereas other theories treat culture as an adaptation, for memetics it is a parasite turned symbiont that evolves for its own sake. Memetics is essential for understanding today's information explosion and the future evolution of culture. (Published Online November 9 2006).
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DOI 10.1017/S0140525X06249082
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