“What's the Harm in Being Unethical? These Strangers are Rich Anyway!” Exploring Underlying Factors of Double Standards
Journal of Business Ethics 112 (2):225-240 (2013)
|Abstract||Previous studies show evidence of double standards in terms of individuals being more tolerant of questionable consumer practices than of similar business practices. However, whether these double standards are necessarily due to the fact that one party is a business company while the other is a consumer was not addressed. The results of our two experimental studies, conducted among 277 (Study 1) and 264 (Study 2) participants from a Western European country by means of an anonymous self-administered online survey, demonstrate that the respondents were not only harsher in their judgments of unethical business (vs. consumer) behavior, but also harsher in their judgments of unethical behavior by prosperous (vs. non-prosperous) consumers and prosperous (vs. non-prosperous) business companies (Study 1). Further, they were also less tolerant of unethical behavior by consumers (vs. one’s best friend) and business companies with which they have a less than good (vs. a good) relationship (Study 2). These results indicate that double standards are due to differences in perceived wealth between subjects and in the individual’s relationship with subjects. These two factors imply that double standards are not strictly reserved to consumer–business relations, but might also be used in business–business and consumer–consumer relations. Further, these results indicate that companies need to be aware of the fact that good financial figures may backfire as they might lead individuals to be more critical of a company’s deceptive practices. Moreover, these findings point to the importance of businesses investing resources—and to keep investing resources—in developing a good relationship with stakeholders as these good relationships lead to stakeholders being less prone to make moral condemnations|
|Keywords||Consumer ethics Business ethics Double standards Ethical beliefs Marketing ethics Moral hypocrisy Relationship Wealth|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Iris Vermeir & Patrick Van Kenhove (2008). Gender Differences in Double Standards. Journal of Business Ethics 81 (2):281 - 295.
Rhea Ingram, Steven J. Skinner & Valerie A. Taylor (2005). Consumers' Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment. [REVIEW] Journal of Business Ethics 62 (3):237 - 252.
Scott J. Vitell & James Muncy (1992). Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgments of the Final Consumer. [REVIEW] Journal of Business Ethics 11 (8):585 - 597.
Anthony D. Miyazaki (2009). Perceived Ethicality of Insurance Claim Fraud: Do Higher Deductibles Lead to Lower Ethical Standards? [REVIEW] Journal of Business Ethics 87 (4):589 - 598.
Zhiqiang Liu, Fue Zeng & Chenting Su (2009). Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence From China. Journal of Business Ethics 88 (3):483 - 496.
Abhijit M. Patwardhan, Megan E. Keith & Scott J. Vitell (2012). Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States. [REVIEW] Journal of Business Ethics 110 (1):61-70.
J. A. Badenhorst (1994). Unethical Behaviour in Procurement: A Perspective on Causes and Solutions. [REVIEW] Journal of Business Ethics 13 (9):739 - 745.
Ziad Swaidan, Scott J. Vitell, Gregory M. Rose & Faye W. Gilbert (2006). Consumer Ethics: The Role of Acculturation in U.S. Immigrant Populations. [REVIEW] Journal of Business Ethics 64 (1):1 - 16.
A. R. M. Zabid & S. K. Alsagoff (1993). Perceived Ethical Values of Malaysian Managers. Journal of Business Ethics 12 (4):331 - 337.
Elizabeth C. Alexander (2002). Consumer Reactions to Unethical Service Recovery. Journal of Business Ethics 36 (3):223 - 237.
Jeri Lynn Jones & Karen L. Middleton (2007). Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability. [REVIEW] Journal of Business Ethics 70 (3):247 - 264.
Chong-Yeong Lee & Hideki Yoshihara (1997). Business Ethics of Korean and Japanese Managers. Journal of Business Ethics 16 (1):7-21.
BaoChun Zhao & ShanShan Xu (2013). Does Consumer Unethical Behavior Relate to Birthplace? Evidence From China. Journal of Business Ethics 113 (3):475-488.
Andrew Chan, Simon Wong & Paul Leung (1998). Ethical Beliefs of Chinese Consumers in Hong Kong. Journal of Business Ethics 17 (11):1163-1170.
Deborah L. Gunthorpe (1997). Business Ethics: A Quantitative Analysis of the Impact of Unethical Behavior by Publicly Traded Corporations. [REVIEW] Journal of Business Ethics 16 (5):537-543.
Added to index2012-03-13
Total downloads5 ( #169,941 of 722,826 )
Recent downloads (6 months)1 ( #60,541 of 722,826 )
How can I increase my downloads?