University students' perceptions regarding ethical marketing practices: Affecting change through instructional techniques [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 72 (3):207 - 228 (2007)
Many believe that colleges of business have a role to play in improving the level of marketing ethics practiced in the business world, while others believe that by the time students reach the level of university education, their ethical beliefs are so ingrained as to be virtually unalterable. The purpose of this study is to add to the literature regarding university students’ ethical value judgments. It utilizes scenario studies to assess base line ethical values of junior level undergraduate business administration students, then techniques are employed to influence students’ perceptions of the ethics of various marketing practices, and students’ values are reassessed. A total of 667 junior and senior level students majoring in business administration (52% female; 48% male; 72% 22-years old or younger) participated in the pre-tests and 525 students (47% female; 53% male; 70% 22-years-old or younger) participated in the post-tests. The results of the before/after studies indicate that some experimental techniques are more effective than others in affecting change, but it is difficult to affect long-run change in those predisposed to unethical behavior.
|Keywords||ethical dilemmas judgments perceptions sales force behavior unethical decision behavior|
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Citations of this work BETA
Cubie L. L. Lau (2010). A Step Forward: Ethics Education Matters! [REVIEW] Journal of Business Ethics 92 (4):565 - 584.
David Allen Jones (2009). A Novel Approach to Business Ethics Training: Improving Moral Reasoning in Just a Few Weeks. [REVIEW] Journal of Business Ethics 88 (2):367 - 379.
Kathleen K. Molnar & Marilyn G. Kletke (2012). Does the Type of Cheating Influence Undergraduate Students' Perceptions of Cheating? Journal of Academic Ethics 10 (3):201-212.
Montgomery Van Wart, David Baker & Anna Ni (forthcoming). Using a Faculty Survey to Kick-Start an Ethics Curriculum Upgrade. Journal of Business Ethics.
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