The Urgency and Necessity of a Different Type of Market: The Perspective of Producers Organized within the Fair Trade Market [Book Review]

Journal of Business Ethics 86 (1):51 - 61 (2009)
The development of the certified Fair Trade market was initiated by a group of indigenous communities in Mexico. Over time, their vision of Fair Trade as a different type of market has become increasingly marginalized by an emphasis on poverty reduction. This article presents their understanding of what Fair Trade should and should not be. It presents the key principles of the Fair Trade market as effectiveness, ecological sustainability, social sustainability, and more direct producer-consumer relationships. The key challenges that confront Fair Trade in living up to these principles are the need to democratize the formal structures of Fair Trade so as to give a greater voice to small producers and to link with other social movements to confront the dominant neo-liberal trade regime
Keywords fair trade  neo-liberalism  gender  bio-politics  governmentality  corporate social responsibility  sustainability  eco-tourism  food security  democracy  solidarity
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Peter Griffiths (2012). Ethical Objections to Fairtrade. Journal of Business Ethics 105 (3):357-373.

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