Abstract

Excellence is everywhere. At the heart of the performance‐centred, technocratic language of business, sport and the university, the ubiquity of excellence is accompanied by a transparency of effects that mean nothing but nevertheless manage to transform practices within and between all cultural and corporate institutions. Tracing the notion of excellence associated, in the nineteenth century, with culture and humanity, this paper addresses the implications of its usage in recent decades for ideas concerning the contemporary role and status of the university in order to theorise the upheavals in social and economic thinking that underlie recent cultural transformations.