Graduate studies at Western
Business Expert Press (2010)
|Abstract||Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index.|
|Keywords||Corporations Public relations Public relations Public relations Management Business ethics|
No categories specified
(categorize this paper)
|Buy the book||$10.53 used (61% off) $18.81 new (31% off) $24.30 direct from Amazon (10% off) Amazon page|
|Through your library||Configure|
Similar books and articles
Kathy Fitzpatrick & Candace Gauthier (2001). Toward a Professional Responsibility Theory of Public Relations Ethics. Journal of Mass Media Ethics 16 (2 & 3):193 – 212.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
Thomas H. Bivins (1989). Are Public Relations Texts Covering Ethics Adequately? Journal of Mass Media Ethics 4 (1):39 – 52.
Cornelius B. Pratt (1991). Public Relations: The Empirical Research on Practitioner Ethics. [REVIEW] Journal of Business Ethics 10 (3):229 - 236.
Chris Roberts (2012). Public Relations and Rawls: An Ill-Fitting Veil to Wear. Journal of Mass Media Ethics 27 (3):163-176.
Sherry Baker (2002). The Theoretical Ground for Public Relations Practice and Ethics: A Koehnian Analysis. [REVIEW] Journal of Business Ethics 35 (3):191 - 205.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
James H. Bissland & Terry Lynn Rentner (1989). Education's Role in Professionalizing Public Relations: A Progress Report. Journal of Mass Media Ethics 4 (1):92 – 105.
Thomas H. Bivins (1993). Public Relations, Professionalism, and the Public Interest. Journal of Business Ethics 12 (2):117 - 126.
David L. Martinson (1995). Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'. Journal of Mass Media Ethics 10 (4):210 – 222.
Kevin Stoker & Megan Stoker (2012). The Paradox of Public Interest: How Serving Individual Superior Interests Fulfill Public Relations' Obligation to the Public Interest. Journal of Mass Media Ethics 27 (1):31-45.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Elspeth Tilley (2005). The Ethics Pyramid: Making Ethics Unavoidable in the Public Relations Process. Journal of Mass Media Ethics 20 (4):305 – 320.
James R. Bennett (1983). Saturday Review's Annual Advertising Awards. Journal of Business Ethics 2 (2):73 - 78.
Calvin L. Troup (2009). Ordinary People Can Reason: A Rhetorical Case for Including Vernacular Voices in Ethical Public Relations Practice. [REVIEW] Journal of Business Ethics 87 (4):441 - 453.
Added to index2011-04-22
Total downloads17 ( #78,143 of 739,353 )
Recent downloads (6 months)1 ( #61,680 of 739,353 )
How can I increase my downloads?