Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities
Journal of Business Ethics 107 (2):129-146 (2012)
| Abstract | This study explores the relevance of corporate social responsibility (CSR) as an element of the corporate identity of Spanish financial institutions. Specifically, it aims to analyze the CSR actions developed by financial entities through the analysis of all the available information disclosed in their websites. A content analysis applied to 82 banking institutions, followed by different quantitative analyses, reveals the multidimensionality of CSR. Findings show that, while the number of entities institutionalizing CSR values as core elements of their identities is still reduced, most organizations disclose CSR information to construct communicated identities and legitimate behaviours. Besides, these dimensions are classified depending on the stakeholder the action is aimed to, and that entities favour the generation of distinctive identities through the implementation and communication of more visible CSR actions like those involving their customers or the community. In any case, results indicate that organizations with certain characteristics are more likely to construct distinctive identities through CSR activities and to establish ethical and social values within their corporate statements and cultures | |||||||||
| Keywords | No keywords specified (fix it) | |||||||||
| Categories | ||||||||||
| Options |
|
|||||||||
Download options| PhilPapers Archive |
Upload a copy of this paper Check publisher's policy on self-archival Papers currently archived: 5,631 |
| External links |
 |
| Through your library | Configure |
Similar books and articlesJunwei Shi, Haiyan Fu & Lijun Hu (2007). Social Responsibility, Social Capital, and Corporate Competitive Advantage in Transitional China. International Corporate Responsibility Series 3:377-394.
Michael L. Barnett (2005). Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility. Proceedings of the International Association for Business and Society 16:287-292.
Philipp Schreck (2011). Reviewing the Business Case for Corporate Social Responsibility: New Evidence and Analysis. Journal of Business Ethics 103 (2):167-188.
Peter deMaCarty (2005). Equal Financial Returns of Corporate Social Responsibility and Irresponsibility. Proceedings of the International Association for Business and Society 16:99-104.
Laura P. Hartman, Robert S. Rubin & K. Kathy Dhanda (2007). The Communication of Corporate Social Responsibility: United States and European Union Multinational Corporations. Journal of Business Ethics 74 (4):373 - 389.
Vladimir Petkoski (2007). From International Corporate Responsibility to Local CSR. International Corporate Responsibility Series 3:283-295.
Rama B. Rao (2007). Good Corporate Governance Initiative to Ensure Corporate Social Responsibility. International Corporate Responsibility Series 3:395-414.
Pieter van Beurden & Tobias Gössling (2008). The Worth of Values – a Literature Review on the Relation Between Corporate Social and Financial Performance. Journal of Business Ethics 82 (2).
Pieter Van Beurden & Tobias Gössling (2008). The Worth of Values: A Literature Review on the Relation Between Corporate Social and Financial Performance. Journal of Business Ethics 82 (2):407 - 424.
Duygu Turker (2009). How Corporate Social Responsibility Influences Organizational Commitment. Journal of Business Ethics 89 (2):189 - 204.
Diana Ingenhoff & A. Martina Koelling (2012). Media Governance and Corporate Social Responsibility of Media Organizations: An International Comparison. Business Ethics 21 (2):154-167.
Marta de La Cuesta-González, María Jesús Muñoz-Torres & María Ángeles Fernández-Izquierdo (2006). Analysis of Social Performance in the Spanish Financial Industry Through Public Data. A Proposal. Journal of Business Ethics 69 (3):289 - 304.
Marjo Elisa Siltaoja (2006). Value Priorities as Combining Core Factors Between CSR and Reputation – a Qualitative Study. Journal of Business Ethics 68 (1):91 - 111.
Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang & Da-Chang Pai (forthcoming). The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation. Journal of Business Ethics.
Hoje Jo & Maretno A. Harjoto (2012). The Causal Effect of Corporate Governance on Corporate Social Responsibility. Journal of Business Ethics 106 (1):53-72.
Analytics
Monthly downloads |
Added to index2011-09-09Total downloads7 ( #133,305 of 548,973 )Recent downloads (6 months)1 ( #63,511 of 548,973 )How can I increase my downloads? |
My notes
Discussion
