Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 107 (2):129-146 (2012)
This study explores the relevance of corporate social responsibility (CSR) as an element of the corporate identity of Spanish financial institutions. Specifically, it aims to analyze the CSR actions developed by financial entities through the analysis of all the available information disclosed in their websites. A content analysis applied to 82 banking institutions, followed by different quantitative analyses, reveals the multidimensionality of CSR. Findings show that, while the number of entities institutionalizing CSR values as core elements of their identities is still reduced, most organizations disclose CSR information to construct communicated identities and legitimate behaviours. Besides, these dimensions are classified depending on the stakeholder the action is aimed to, and that entities favour the generation of distinctive identities through the implementation and communication of more visible CSR actions like those involving their customers or the community. In any case, results indicate that organizations with certain characteristics are more likely to construct distinctive identities through CSR activities and to establish ethical and social values within their corporate statements and cultures
|Keywords||Corporate social responsibility Corporate identity Financial services industry Corporate website Content analysis|
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Citations of this work BETA
Ge Bai (2013). How Do Board Size and Occupational Background of Directors Influence Social Performance in For-Profit and Non-Profit Organizations? Evidence From California Hospitals. Journal of Business Ethics 118 (1):171-187.
João Guerreiro, Paulo Rita & Duarte Trigueiros (forthcoming). A Text Mining-Based Review of Cause-Related Marketing Literature. Journal of Business Ethics.
Andrea Pérez & Ignacio Rodríguez del Bosque (2013). Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool. Journal of Business Ethics 118 (2):265-286.
Patricia Martínez, Andrea Pérez & Ignacio Rodríguez del Bosque (2014). Exploring the Role of CSR in the Organizational Identity of Hospitality Companies: A Case From the Spanish Tourism Industry. Journal of Business Ethics 124 (1):47-66.
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