Blackwell Pub. (2008)
|Abstract||Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency|
|Keywords||Marketing Moral and ethical aspects Marketing Social aspects Business intelligence Moral and ethical aspects Business ethics|
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|Buy the book||$1.66 used (97% off) $32.60 new (25% off) $37.02 direct from Amazon (14% off) Amazon page|
|Call number||HF5415.B637 2008|
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