Marketing Ethics

Blackwell Pub. (2008)
Abstract
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
Keywords Marketing Moral and ethical aspects  Marketing Social aspects  Business intelligence Moral and ethical aspects  Business ethics
Categories (categorize this paper)
Buy the book $2.99 used (94% off)   $25.00 new (45% off)   $42.70 direct from Amazon (6% off)    Amazon page
Call number HF5415.B637 2008
ISBN(s) 9780631214229   0631214232
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
 
Download options
PhilPapers Archive


Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 11,793
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA

No references found.

Citations of this work BETA
Johan Tavernier (2012). Food Citizenship: Is There a Duty for Responsible Consumption? [REVIEW] Journal of Agricultural and Environmental Ethics 25 (6):895-907.
Similar books and articles
Analytics

Monthly downloads

Sorry, there are not enough data points to plot this chart.

Added to index

2009-01-28

Total downloads

0

Recent downloads (6 months)

0

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Start a new thread
Order:
There  are no threads in this forum
Nothing in this forum yet.