Marketing to Inner-City Blacks
Business Ethics Quarterly 8 (1):1-18 (1998)
| Abstract | PowerMaster was a malt liquor which Heileman Brewing Company sought to market to inner-city blacks in the early 1990s. Due to widespread opposition, Heileman ceased its marketing of PowerMaster. This paper begins by exploring the moral objections of moral illusion, moral insensitivity and unfair advantage brought against Heileman’s marketing campaign. Within the current market system, it is argued that none of these criticism was clearly justified. Heileman might plausibly claim it was fulfilling its individual moralresponsibilities.Instead, Heileman’s marketing program must be viewed as part of a group of marketing programs which all targeted inner-city blacks. It is argued that those marketers who target this particular market segment constitute a group which is collectively responsible for theharms imposed by their products on inner-city blacks. This responsibility is reducible neither to individual responsibility nor to a shared responsibility. It constitutes a dimension of moral responsibility to which marketers must pay attention | |||||||||
| Keywords | No keywords specified (fix it) | |||||||||
| Categories | ||||||||||
| Options |
|
|||||||||
Download options| PhilPapers Archive |
Upload a copy of this paper Check publisher's policy on self-archival Papers currently archived: 5,701 |
| External links |
 |
| Through your library | Configure |
Similar books and articlesGeorge G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Mark Gould (1999). Race and Theory: Culture, Poverty, and Adaptation to Discrimination in Wilson and Ogbu. Sociological Theory 17 (2):171-200.
David Palmer & Trevor Hedberg (forthcoming). The Ethics of Marketing to Vulnerable Populations. Journal of Business Ethics.
Russell Abratt & Diane Sacks (1988). The Marketing Challenge: Towards Being Profitable and Socially Responsible. Journal of Business Ethics 7 (7):497 - 507.
Michael Schwartz (2009). Gibbs and the Problems of Satisfaction and Well-Being. Business Ethics 18 (4):408-411.
Guilherme D. Pires & John Stanton (2002). Ethnic Marketing Ethics. Journal of Business Ethics 36 (1-2):111 - 118.
C. B. Bhattacharya (2010). Marketing's Consequences. Business Ethics Quarterly 20 (4):617-641.
Mary Lyn Stoll (2002). The Ethics of Marketing Good Corporate Conduct. Journal of Business Ethics 41 (1-2):121 - 129.
Laura Radulian (2005). Marketing of Harmful Products. International Corporate Responsibility Series 2:329-357.
N. Craig Smith, Guido Palazzo & C. B. Bhattacharya (2010). Marketing's Consequences. Business Ethics Quarterly 20 (4):617-641.
Paul F. Camenisch (1991). Marketing Ethics: Some Dimensions of the Challenge. Journal of Business Ethics 10 (4):245 - 248.
Lalita A. Manrai & Ajay K. Manrai (2007). Business-Society Relationship. Proceedings of the International Association for Business and Society 18:218-221.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Anusorn Singhapakdi, Scott J. Vitell, C. P. Rao & David L. Kurtz (1999). Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making. Journal of Business Ethics 21 (4):317 - 328.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
Analytics
Monthly downloads |
Added to index2011-01-09Total downloads5 ( #160,428 of 549,124 )Recent downloads (6 months)1 ( #63,361 of 549,124 )How can I increase my downloads? |
My notes
Discussion
