David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 41 (1-2):159 - 177 (2002)
Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approachis more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.
|Keywords||advertising ethics business ethics approaches codes of ethics ethical climate marketing ethics moral climate professional ethics public relations ethics real estate agent ethics role morality|
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Citations of this work BETA
Kanika Tandon Bhal & Nivedita D. Leekha (2008). Exploring Cognitive Moral Logics Using Grounded Theory: The Case of Software Piracy. [REVIEW] Journal of Business Ethics 81 (3):635 - 646.
Johannes Brinkmann (2009). Putting Ethics on the Agenda for Real Estate Agents. Journal of Business Ethics 88 (1):65 - 82.
Nicholas McClaren (2013). The Personal Selling and Sales Management Ethics Research: Managerial Implications and Research Directions From a Comprehensive Review of the Empirical Literature. [REVIEW] Journal of Business Ethics 112 (1):101-125.
Josep F. Mària & Daniel Arenas (2009). Societal Ethos and Economic Development Organizations in Nicaragua. Journal of Business Ethics 88 (2):231 - 244.
Nicholas McClaren (forthcoming). The Methodology in Empirical Sales Ethics Research: 1980–2010. Journal of Business Ethics.
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