David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 14 (3):219 - 226 (1995)
This paper discusses criticisms of survey research in business ethics as conceptually naive and methodologically unsound. A query is raised about the neglect of case-study methods by business ethics researchers — probably for prudential and ideological reasons. It is argued that the case-study approach is more appropriate to inquiries into the complex, diverse contents and contexts of business ethics. Investigatory case study in particular can do much to rectify the inadequacies of the prevailing positivist paradigm by evolving grounded theoretical questions for further research. Case study offers an alternative to the measurement of ethical behaviour, i.e., naturalistic generalisation which is rooted in the context of organisational cultures and economic systems. It results in enhanced conceptual understanding of the interaction between ethical beliefs of individuals and corporate and market pressures on business decision-taking.
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References found in this work BETA
Robert Jackall (1988). Moral Mazes: The World of Corporate Managers. Oxford University Press.
A. Macintyre (1984). After Virtue. Tijdschrift Voor Filosofie 46 (1):169-171.
Donelson R. Forsyth (1992). Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies. [REVIEW] Journal of Business Ethics 11 (5-6):461 - 470.
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John Tsalikis & David J. Fritzsche (1989). Business ethics: A literature review with a focus on marketing ethics. [REVIEW] Journal of Business Ethics 8 (9):695 - 743.
Citations of this work BETA
Justin Tan (2009). Institutional Structure and Firm Social Performance in Transitional Economies: Evidence of Multinational Corporations in China. [REVIEW] Journal of Business Ethics 86 (2):171 - 189.
Irina Lock & Peter Seele (2015). Quantitative Content Analysis as a Method for Business Ethics Research. Business Ethics: A European Review 24:S24-S40.
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